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July 24, 2020

Changing Mindsets and Behaviors Through Authentic Storytelling: Honoring the 30th Anniversary of the Americans with Disabilities Act

  • Posted By : Dominique Gilmour/
  • 0 comments /
  • Under : Advertising, Brand Development
2 minute read

For over three decades, Borshoff has had the honor and pleasure to work with the Indiana Governor’s Council for People with Disabilities (GCPD) to educate and initiate behavior change toward people with disabilities. When we first started working with the Council in 1987, we set out to create an enduring platform that would mobilize grassroots advocacy and create awareness for people with disabilities. Every year since then, Borshoff has partnered with the GCPD to create a campaign for Disability Awareness Month in March throughout Indiana. To illustrate our approach in action, we’re sharing this year’s work and some helpful resources.

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March 9, 2020

Leading by Example: Why WBE is More Than a Certificate to Us

  • Posted By : Karen Alter, ABC/
  • 0 comments /
  • Under : Brand Development
3 minute read

Being surrounded and supported by independent, hard-working and well-rounded women has been instrumental for me in my career and my life. My grandmothers were smart businesswomen. My mom worked important jobs inside and outside of the home. My sister was a small business owner. My close group of friends have all excelled in different careers. And I’ve had the privilege of working alongside female colleagues and bosses who’ve provided wisdom and guidance. So when I joined Borshoff, led by the visionary Myra Borshoff, it was a natural fit for me. Of note, I’ve also had several influential men who’ve helped along the way, but working for and now helping lead—with three savvy partners—a women-owned business (WBE) has been the most rewarding part of my professional career. 

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October 30, 2019

Celebrating a proud past and promising future

  • Posted By : Karen Alter, ABC/
  • 0 comments /
  • Under : Brand Development
2 minute read

What were you doing in 1984? Maybe you were tuned into Jeopardy, watching Alex Trebek make his debut appearance. Or rocking out to “When Doves Cry” by Prince, dancing to Footloose, smiling at Sixteen Candles or getting goosebumps at Ghostbusters. Perhaps you were watching history unfold with the launch of the space shuttle Discovery or the second presidential win of Ronald Reagan, who earned 525 electoral votes, the most ever in history. And then there was the legendary Super Bowl ad where Apple introduced the Macintosh based on Orwell’s 1984. Maybe you were in kindergarten, high school or college (like me). Maybe you weren’t even born yet!

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August 30, 2019

The 7 Deadly Sins of Mediocrity: Takeaways from Todd Henry

  • Posted By : Borshoff Staff/
  • 0 comments /
  • Under : Brand Development

2 minute read

We often talk with clients about the importance of making time to reconnect and realign with their team and company’s mission and values – which is why we take our own advice and plan a retreat for Shoffers every year. For our 2019 retreat last week, we invited Todd Henry to share his words of wisdom. Todd is a speaker, published author and founder of Accidental Creative, a company that helps creative people and teams be prolific, brilliant and healthy.

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Books We Love - Fusion
May 29, 2019

Books We Love – Fusion: How Integrating Brand and Culture Powers the World’s Greatest Companies

  • Posted By : Katherine Coble, APR/
  • 0 comments /
  • Under : Brand Development, Employee Engagement and Communications

3 minute read

When you think of iconic brands, you may think of companies such as Starbucks, Amazon and Apple. These brands tend to do well financially, but they also score high as great places to work and as authentic corporate citizens. They’ve discovered the magic mix of brand and culture that drives success and positions them as top global companies.

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May 2, 2019

Indianapolis Indians Take Field In Borshoff-Designed Circle City Hat & Jerseys

  • Posted By : Borshoff Staff/
  • 0 comments /
  • Under : Brand Development

1 minute read

Borshoff’s creative team has already broken a sweat building out the ad campaign for the coming season by the time players in the Pittsburgh Pirates organization report to spring training in Bradenton, Fla.

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Couple slippers by a fire
December 21, 2018

We’re Unplugging To Recharge – See You In 2019!

  • Posted By : Borshoff Staff/
  • 0 comments /
  • Under : Brand Development

1 minute read

Borshoff will close between Christmas Eve and New Year’s Day.

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December 17, 2018

Print’s Not Dead If You Know How To Use It

  • Posted By : Steve Beard/
  • 0 comments /
  • Under : Advertising, Brand Development

Print media is lurking in your mailbox. It might already be in your home, showing up at your door day after day, or in your library stacked as neatly as the shelves. But wait—isn’t print dead? 

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Does your marketing make your bank look outdated and inferior?
December 14, 2018

Does Your Bank’s Marketing Make You Look Outdated & Inconvenient?

  • Posted By : Adam Hoover/
  • 0 comments /
  • Under : Advertising, Brand Development, Digital and Web

4 minute read

Does your marketing sell the advantages of working with your regional bank or credit union? Or does it reinforce negative stereotypes that prevent people from doing business with you?

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Mt. Hood Hood To Coast Run
October 10, 2018

Shared Purpose + Faith In Others = Crushed Goals

  • Posted By : Katherine Coble, APR/
  • 0 comments /
  • Under : Brand Development

3 minute read

I was heading to Portland, OR for Hood to Coast, a 199-mile relay race, when I realized I was flying across the country to do two things that exhaust me – run and meet new people. In addition to running, I was joining 11 strangers for two days, spending many sweaty hours together in a van. 

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