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customer experience
June 5, 2018

Banks Must Update Digital Infrastructure to Improve Customer Experience

  • Posted By : Adam Hoover/
  • 0 comments /
  • Under : Brand Development, Digital and Web
3 minute read

Consumers have been banking online for more than 20 years, yet they regularly face outdated technical infrastructures. That frustrates users who expect an exceptional customer experience with their online bank.

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women in IT
May 1, 2018

Inclusive Recruiting Will Bring More Women To Your IT Workforce

  • Posted By : Katherine Coble, APR/
  • 0 comments /
  • Under : Brand Development
3 minute read

Historically, women have been an underutilized part of the work force, especially in STEM (science, technology, engineering and math). As more women consider fields such as information technology (IT), methods of recruiting and hiring should be examined and modified to make sure they’re effective for a more diverse population.

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HAI prevention
April 10, 2018

Why Strong Internal Messaging Is Key To Your HAI Prevention Plan

  • Posted By : Katherine Coble, APR/
  • 0 comments /
  • Under : Brand Development
2 minute read

Healthcare-Associated Infections (HAIs) affect one in 25 patients according to the Center for Disease Control and Prevention. HAI prevention is one of the most effective ways health care facility managers can improve patient outcomes and decrease costs.

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Age Discrimination
April 3, 2018

Is Your Diversity and Inclusion Program Age-Appropriate?

  • Posted By : Katherine Coble, APR/
  • 0 comments /
  • Under : Brand Development, Public Relations
3 minute read

Aging is an uncomfortable topic that people have struggled to discuss since ancient times. That same discomfort exists in organizational diversity and inclusion (D&I) initiatives, too, and failing to face it head-on may result in age discrimination complaints. While many CEOs experience success with overall D&I programs, a PwC study found only 8 percent of CEOs target age-related D&I in their policies.

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Inclusive Workplace Culture
March 27, 2018

A Diverse Workforce Demands An Inclusive Workplace Culture

  • Posted By : Katherine Coble, APR/
  • 0 comments /
  • Under : Brand Development
3 minute read

Diversity is incredibly important to a company’s workforce. Not only does it ensure that workforces reflect the populations they draw from, but it also helps drive innovation and supports revenue growth.

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health care worker compliance
March 12, 2018

How To Increase Health Care Worker Compliance

  • Posted By : Stacy Sarault/
  • 0 comments /
  • Under : Brand Development
2 minute read

Your health care worker compliance rates can be a matter of life and death. If they —from custodians to surgeons—don’t understand why safety procedures and regulations are important to them and follow those policies appropriately, patients could pay the ultimate price.

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Healthcare Recruitment
February 12, 2018

The Importance Of A Strong Employer Brand In Healthcare Recruitment

  • Posted By : Katherine Coble, APR/
  • 0 comments /
  • Under : Brand Development
2 minute read

The Affordable Care Act, rising costs of care, growing numbers of baby-boomers needing increased care – there are a lot of reasons why healthcare recruitment efforts offer more great healthcare jobs than there are great candidates right now.

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Hospital Brand Strategy
January 23, 2018

How To Build An Effective Hospital Brand Strategy

  • Posted By : Jennifer Berry/
  • 0 comments /
  • Under : Brand Development
3 minute read

Mergers, consolidation and closures make thoughtful organizational branding crucial for any healthcare system or hospital group to engage and retain patients, as well as recruit top physicians and nurses.

Here are the key factors you should consider to establish and maintain an effective brand strategy.

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Tips For Reducing Nurse Turnover
January 4, 2018

3 Onboarding Tips For Reducing Nurse Turnover

  • Posted By : Jennifer Berry/
  • 0 comments /
  • Under : Brand Development
2 minute read

A seasoned nursing staff can be a healthcare organization’s greatest asset. They inspire patient-confidence, maintain institutional knowledge, and provide leadership during critical moments. They have measurable value. A 2016 report on nursing retention found most U.S. hospitals could save $5 to $8 million annually by reducing nurse turnover. Furthermore, a competent nursing staff has been linked to better patient outcomes.

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January 1, 2018

Happy New Year!

  • Posted By : Borshoff Staff/
  • 0 comments /
  • Under : Brand Development
1 minute read

Everything we do is greater than the sum of our individual contributions. So we got together over lunch to make this for you.

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