The Affordable Care Act, rising costs of care, growing numbers of baby-boomers needing increased care – there are a lot of reasons why healthcare recruitment efforts offer more great healthcare jobs than there are great candidates right now.
Mergers, consolidation and closures make thoughtful organizational branding crucial for any healthcare system or hospital group to engage and retain patients, as well as recruit top physicians and nurses.
Here are the key factors you should consider to establish and maintain an effective brand strategy.
A seasoned nursing staff can be a healthcare organization’s greatest asset. They inspire patient-confidence, maintain institutional knowledge, and provide leadership during critical moments. They have measurable value. A 2016 report on nursing retention found most U.S. hospitals could save $5 to $8 million annually by reducing nurse turnover. Furthermore, a competent nursing staff has been linked to better patient outcomes.
Before you issue your next RFP to select an agency partner, stop and ask, “why.” Are you legally required to issue RFPs? Do your bylaws require it? Or is it just the way it’s always been done? If it’s not required, consider these reasons to ditch RFPs. If it is required, read on for four ways to find the right agency partner using RFPs.
Picture your customer.
Who is the person most likely to purchase your product or service? How old is he or she? Where do they live? What is their life like? What do they value? What problems do they need solved?
Roughly once per week, a prospective client asks for a specific deliverable, say, a website, a brochure or some other marketing vehicle. While the ask is certainly flattering, that’s not how Borshoff approaches brand development. Read More