Joe Golc’s Favorite Ad Inspires Him to Say More With Less
1 minute read
Leading up to Super Bowl LIII, Borshoff’s advertising team will share their favorite ad or ad campaign of all time.
Neal Taflinger’s Favorite Ad Transports Him Somewhere West Of Laramie
2 minute read
Leading up to Super Bowl LIII, Borshoff’s advertising team will share their favorite ad or ad campaign of all time.
How To Keep Your Utility Marketing From Being Utilitarian
2 minute read
The average consumer might have fewer choices for energy and water providers than, say, stores to buy clothes or cars. But utility marketing shouldn’t take that for granted. It’s important to articulate the value that you deliver to them and build and reinforce your customer relationships, and that requires utilities to go beyond running perfunctory brand campaigns and start putting the same care into marketing as B2C organizations in competitive industries.
Major Leagues Can Learn From Minor League Marketing
3 minute read
The average cost for a day in the ballpark for two people is just over $75. This includes tickets, hot dogs, beverages and parking to a major league baseball game. While some professional sports and MLB teams do a great job offering lower ticket price options, the teams ultimately rely on the star power of the players, the excitement of current events and the team’s winning record to drive ticket sales and attendance.
Dominique Gilmour’s Favorite Ad Fuels A Culture of Unbiased Love
1 minute read
Leading up to Super Bowl LIII, Borshoff’s advertising team will share their favorite ad or ad campaign of all time.
When I think of why certain ads appeal to me more than others, one component is consistently present.
Bring Peace To Your Dinner Table With Fry-bery
1 minute read
Leading up to Super Bowl LIII, Borshoff’s advertising team will share their favorite ad or ad campaign of all time.
Steve Beard’s Favorite Ad Is Simple And Perfect
1 minute read
Leading up to Super Bowl LIII, Borshoff’s advertising team will share their favorite ad or ad campaign of all time.
How To Find the Right Agency Partner Without Using RFPs
Is your company’s standard protocol to issue an RFP when you’re looking for a new agency partner? If so, why?
How To Create Revealing Customer Personas
Picture your customer.
Who is the person most likely to purchase your product or service? How old is he or she? Where do they live? What is their life like? What do they value? What problems do they need solved?
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