Picture your customer.
Who is the person most likely to purchase your product or service? How old is he or she? Where do they live? What is their life like? What do they value? What problems do they need solved?
Roughly once per week, a prospective client asks for a specific deliverable, say, a website, a brochure or some other marketing vehicle. While the ask is certainly flattering, that’s not how Borshoff approaches brand development. We typically start by asking a lot of questions, such as:
Can we all stop using the word “branding?”
It has wormed its way out of the business community and into pop culture. Now athletes and Instagram influencers talk about “branding” themselves and I find myself wondering what they’re talking about.
- 3 Questions To Ask Before Planning A New Website
- Mandatory Training Doesn’t Have to Be Awful. Boost Retention With These Tips.
- Why You Should Arm All Employees with Marketing Messages and Sales Strategies
- How Community Banks Can Sell Loans to Millennials
- Banks Must Update Digital Infrastructure to Improve Customer Experience