How To Find the Right Agency Partner Without Using RFPs
Is your company’s standard protocol to issue an RFP when you’re looking for a new agency partner? If so, why?
How To Create Revealing Customer Personas
Picture your customer.
Who is the person most likely to purchase your product or service? How old is he or she? Where do they live? What is their life like? What do they value? What problems do they need solved?
How Borshoff Approaches Brand Development
Roughly once per week, a prospective client asks for a specific deliverable, say, a website, a brochure or some other marketing vehicle. While the ask is certainly flattering, that’s not how Borshoff approaches brand development. We typically start by asking a lot of questions, such as:
Stop Using The Word “Branding”
Can we all stop using the word “branding?”
It has wormed its way out of the business community and into pop culture. Now athletes and Instagram influencers talk about “branding” themselves and I find myself wondering what they’re talking about.