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Leading up to Super Bowl LIII, Borshoff’s advertising team will share their favorite ad or ad campaign of all time.  

While I may not have a favorite ad of all time, I do have a favorite ad of the moment. Ore-Ida has a campaign called “Potato Pay” that taps into the tension parents have to bribe their kids to eat things that are “good for them,” which usually ends up in some sort of dinner table standoff. So, thought Ore-Ida, why not bribe kids with French fries? And wait—not even call it bribery? Brilliant!  

I like the fact that Ore-Ida made it edgy and fun, breaking the fourth wall to speak to all parents everywhere (including me) and not just the actors in the room. The long-form video capturing the spirit of the campaign corresponds with a microsite that explains how a parent might use “Potato Pay.” With the disclaimer reminding you, of course, that “Potato Pay” only works with “America’s favorite fry”—Ore-Ida.

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