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April 27, 2022

Trends and Truths About Local News Media Coverage

  • Posted By : Katherine Coble, APR/
  • 0 comments /
  • Under : Advertising, Brand Development, Digital and Web
2 minute read

The news media landscape continues to change and with those changes come new challenges and opportunities for journalists and for those seeking to tell their stories through the media.

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March 3, 2022

Three Ways to Escape the Buzzword Echo Chamber

  • Posted By : Katherine Coble, APR/
  • 0 comments /
  • Under : Advertising, Brand Development, Digital and Web, Employee Engagement and Communications, Public Relations
2 minute read

“Our goal is to create synergy that will help us pivot to new strategies when we utilize the talent of our right-sized organization while also finding quick wins.”

Wait, what? We’ve all read these things in internal memos or heard them come out of the mouths of leaders. And something happens when we hear these words and phrases used over and over – we check out. For me, I immediately start creating my grocery list or mentally reciting the lyrics to the last song I heard on my way into the office.

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February 23, 2022

5 Ways to Maximize Relationships Between Your In-house Team and Your Agency

  • Posted By : Adam Hoover/
  • 0 comments /
  • Under : Advertising, Brand Development, Public Relations
3 minute read

For the past few decades, we’ve seen the size and scope of our clients’ internal marketing teams ebb and flow. Some have even gone as far as branding their in-house teams to feel more like an agency. Regardless of the size of your internal marketing teams, there’s always a need for an outside perspective – an objective point of view that only an external agency partner can provide.

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January 12, 2022

Digital Media Buying Trends in 2022

  • Posted By : Katherine Coble, APR/
  • 0 comments /
  • Under : Advertising, Brand Development, Digital and Web
1 minute read

Many media budgets declined in 2021 as the pandemic continued to create uncertainty in the marketplace. The trend may continue in 2022, which means identifying creative ways to reach target audiences efficiently will continue to be vital. In our latest Shoff Chat, Borshoff digital media and analytics leader Jordan Overton and Q1 Media’s Ryan Blute shared upcoming trends in digital strategies that are helping marketers stay fresh and effective in the ever-changing media landscape.

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September 3, 2021

Doing Content Marketing Right

  • Posted By : Katherine Coble, APR/
  • 0 comments /
  • Under : Advertising, Brand Development, Digital and Web
2 minute read

Everyone is talking about content, but why is it valuable and how do you ensure you’ve developed the right strategy and processes for generating good content? On a recent Shoff Chat, our guest Andi Robinson, Global Digital Content Leader for Corteva Agriscience, shared her perspectives on content marketing and the keys to building an effective content strategy, no matter how big or small your organization.

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April 22, 2021

Turning Your Camera On Can Help You Truly Connect

  • Posted By : Borshoff Staff/
  • 0 comments /
  • Under : Digital and Web, Employee Engagement and Communications
4 minute read

Working from home has quickly become the new normal for many office workers. Studies predict that many businesses will continue that trend long-term, with some businesses moving to remote working permanently. And at the center of it all is video conferencing.

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April 8, 2021

Designing Communications for Accessibility and Inclusion

  • Posted By : Katherine Coble, APR/
  • 0 comments /
  • Under : Advertising, Brand Development, Digital and Web
2 minute read

Ensuring your digital platforms are designed with accessibility and inclusion in mind will help your brand communicate more effectively with people – especially people with disabilities. At our most recent Shoff Chat, our guests provided insight into the importance of accessible and inclusive design as well as the barriers that can keep people from effectively interacting with a brand.

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March 17, 2021

Seven Questions You Should Ask an Agency Before You Hire Them

  • Posted By : Adam Hoover/
  • 0 comments /
  • Under : Advertising, Brand Development, Digital and Web, Employee Engagement and Communications, Public Relations
5 minute read

Having worked for multiple agencies over the past two decades, I’ve seen many approaches and styles to winning new business. Knowing how important this decision is, and how difficult it can be to make, these key questions can help you choose the agency partner that is right for you.

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March 15, 2021

Disability Awareness Month: Resources to help YOU co-create a more inclusive community

  • Posted By : Dominique Gilmour/
  • 0 comments /
  • Under : Advertising, Brand Development, Digital and Web, Employee Engagement and Communications, Public Relations
2 minute read

People with disabilities make up the largest minority in the United States. One in four adults lives with some type of disability. I actually have a learning disability, so I understand the experience of growing up struggling and fighting to adapt to learning and work environments that don’t create a safe or accessible experience for the way my brain functions.

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June 29, 2020

How TV and Digital Streaming are Coming Together

  • Posted By : Borshoff Staff/
  • 0 comments /
  • Under : Advertising, Digital and Web
4 minute read

Today’s data shows traditional TV viewing is still king; however, year-over-year we continue to see growth of households streaming video via TV-connected devices, such as Apple TV, Roku and game consoles, to name a few. This contributes to the idea that more and more people are doing away with the traditional cable/satellite services due to cost and negative experiences.

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Shoff Chats

Learn more about our virtual content series for professionals seeking to connect and learn from their peers.

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Recent Posts
  • Trends and Truths About Local News Media Coverage
  • Can marketing (to your employees) save your organization?
  • Three Ways to Escape the Buzzword Echo Chamber
  • 5 Ways to Maximize Relationships Between Your In-house Team and Your Agency
  • Three Simple Practices To Boost Your Marketing Efforts

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