As the summer concert season is upon us, I’m reminded of my days back in college when I served as a marketing intern at Deer Creek Music Center (it was still Deer Creek back then). That summer, I learned the in’s and out’s of the concert industry. Looking back, little did I know that a meet and greet with the Foo Fighters would stick with me professionally after more than 15 years.
Each year, as the weather begins to warm, the Hoosier Chapter of the Public Relations Society of America presents the Pinnacle Awards. And the show last Wednesday night left us with a spring in our step.
Many of us at Borshoff serve on community boards and committees, and we strive to attend every meeting. But when we miss a meeting because of travel or a client commitment, reading the minutes is a great way to catch up.
Diversity. It’s not that big of a word, but it can have a large meaning. At Borshoff, our definition includes differences of race, ethnicity, sexual orientation, lifestyle, age, disability, religion and culture.
My oldest stepson was recently injured in a car accident that left him with two broken legs. He’s recovering very well, but our effort to get him home from Texas and to ensure he could get around in our house left me a lot more appreciative of my own mobility. It also made me realize how many challenges people with disabilities must overcome just to stay “even” with those of us who can move around unaided.
April is National Volunteer Month. If you’re a volunteer who helps make our community a better place to live and work, thank you. And if you’re not yet an active volunteer, what are you waiting for?
Some trends are reflections of cultural swings, some are completely new and some are reinventions of previous styles. Condensed fonts and print textures are definitely of the retro variety. That said, I really like these trends for 2012.
Communications professionals have to be able to deliver their message clearly and memorably. But maybe the greatest impact we can make is when we empower others to be great communicators, too.
