Work’s Life Lessons
1 minute read
Sometimes, the biggest life lessons are learned through experiences at work. In the nine years I’ve worked at Borshoff, I’ve retained a number of valuable lessons that have shaped my life.
MDwise Medicaid Plans Nationally Recognized For Outstanding Service, Member Satisfaction
2 minute read
INDIANAPOLIS – MDwise was recently recognized for its quality health care, service and member satisfaction. The company was rated 4 out of 5 among health insurance plans in the National Committee for Quality Assurance (NCQA)’s Medicaid Health Insurance Plan Ratings 2015-2016. MDwise was the top-rated Medicaid HMO in Indiana.
Lessons From Little Ones
2 minute read
Before I had kids, I was excited about the things I’d teach my children – tangible things like how to sing the ABC’s, color inside the lines, ride a bike, and life lessons like – how to share with others, be kind, get up and try again and have a servant’s heart. The list goes on. What I didn’t realize, until I became a mother, was how much I’d learn from my kids.
Thirty Years Of Change
2 minute read
Today is my 30th anniversary at Borshoff. I’m celebrating the big 3-0 exactly one year after the agency turned 30. Yes, I started on the company’s first anniversary. Back when Ronald Reagan was president and Robert Orr was Indiana’s governor. My desk sported a second-hand IBM Selectric typewriter. And the agency didn’t yet offer health insurance.
Winners And Finalists Chosen For 2015 Indiana Authors Award
9 minute read
INDIANAPOLIS — For the first time, two poets have been selected as winners of the Indiana Authors Award. Purdue University professor Marianne Boruch is the winner of the $10,000 National Author prize given by the 2015 Eugene & Marilyn Glick Indiana Authors Award. Adrian Matejka, Lilly Professor/Poet-in-Resident at Indiana University-Bloomington, has been named the Regional Author winner, earning him a $7,500 prize. The National and Regional winners, along with finalists in the Emerging Author category, will be honored at the seventh-annual Indiana Authors Award Dinner on Oct. 10, 2015, at the Central Library in Indianapolis.
Borshoff Announces Top Leadership Changes
2 minute read
INDIANAPOLIS – Borshoff, a leading advertising, brand development and PR agency based in Indianapolis, recently announced top leadership changes. Susan Matthews, managing principal with a 30-year career at Borshoff, will step down at the end of 2015 but stay connected to the agency as a consulting principal. The other two principals, Jennifer Dzwonar and Karen Alter, will assume new roles. Dzwonar will become managing principal and Alter will assume responsibility for agency-wide operations.
Four Things The Foo Fighters Taught Me About Great Brands (And Bands)
3 minute read
As the summer concert season is upon us, I’m reminded of my days back in college when I served as a marketing intern at Deer Creek Music Center (it was still Deer Creek back then). That summer, I learned the in’s and out’s of the concert industry. Looking back, little did I know that a meet and greet with the Foo Fighters would stick with me professionally after more than 15 years.
Pinnacle Awards Best Of Show. Two Years In A Row.
2 minute read
Each year, as the weather begins to warm, the Hoosier Chapter of the Public Relations Society of America presents the Pinnacle Awards. And the show last Wednesday night left us with a spring in our step.
These 13 Tricks Will Help You Keep Better Meeting Minutes
3 minute read
Many of us at Borshoff serve on community boards and committees, and we strive to attend every meeting. But when we miss a meeting because of travel or a client commitment, reading the minutes is a great way to catch up.
