How Does A Good Spokesperson Conduct An Interview?
2 minute read
In the last post we discussed how to prepare for an interview. But that doesn’t necessarily mean you’re ready for the 10 o’clock news. So, um…uh, let’s…like…begin?
How Do You Prepare For A Media Interview
2 minute read
In our last post we discussed the importance of building relationships with news media and having a strategy for interacting with them. This post is about executing that strategy through interviews.
Why A Spokesperson Should Build Relationships With The News Media
As you learned in our last post, having a spokesperson who represents your company is critical. He or she embodies your mission, gives a personality to your company and serves as the face of your organization.
It’s Beer:30 Somewhere
1 minute read
There are only so many perfect Fridays; inclement weather, end of week deadlines, or team building exercises could be lurking around the corner. Any of those could spoil routine Friday trips to Sun King Brewery, our new neighbor down Ohio Street.
Why It’s Critical to Have An Effective Spokesperson
2 minute read
It is critical to have an effective spokesperson represent your organization. He or she embodies your mission, gives a personality to your company and serves as the face of your organization.
How To Create Ads In Adobe Animate
1 minute read
Once the Internet said, “no more Flash,” we had to figure out how to create ads with Adobe Animate. But when we looked for tutorials we couldn’t find any that we liked. So we made one for ourselves.
How To Find the Right Agency Partner Without Using RFPs
3 minute read
Is your company’s standard protocol to issue an RFP when you’re looking for a new agency partner? If so, why?
How To Create Revealing Customer Personas
2 minute read
Picture your customer.
Who is the person most likely to purchase your product or service? How old is he or she? Where do they live? What is their life like? What do they value? What problems do they need solved?
How Borshoff Approaches Brand Development
3 minute read
Roughly once per week, a prospective client asks for a specific deliverable, say, a website, a brochure or some other marketing vehicle. While the ask is certainly flattering, that’s not how Borshoff approaches brand development. Read More
An Assessment of NIPSCO’s Energy Assessments
1 minute read
The goals were clear when “The Greenes,” our fictional energy-conscious family, returned in spring 2017 for their second campaign: drive NIPSCO’s customers to request home energy assessments and recycle inefficient appliances.