Five Ways Hospital Marketing Can Reach A Wider Audience
3 minute read
Borshoff has spent decades helping hospitals forge lasting relationships with patients, families and communities. Here are five strategies to help your hospital grow stronger connections with the people you serve:
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How To Increase Health Care Worker Compliance
2 minute read
Your health care worker compliance rates can be a matter of life and death. If they —from custodians to surgeons—don’t understand why safety procedures and regulations are important to them and follow those policies appropriately, patients could pay the ultimate price.
Marketing Implications Of A Female-Driven Healthcare Economy
2 minute read
Would it surprise you to know that healthcare spending accounts for 17.9 percent of the U.S. economy? Staggering, huh? And women drive a majority of that spending by making the majority of healthcare decisions, not only for themselves, but also for family. In fact, 59 percent of women make healthcare decisions for others.
Engage Employees In Your Corporate Wellness Plan By Making It Personal
2 minute read
With healthcare costs rising again in 2018, businesses are looking for ways to keep employees healthy. Addressing health behaviors upstream–prevention–is far less costly than paying for treatments. But you already know that.
Kristi’s Games: Celebrating A Life To Raise Awareness About Drunk & Distracted Driving
2 minute read
The recent deaths of Colts linebacker Edwin Jackson and Uber driver Jeff Monroe stir up a range of emotions. I’m heartbroken for the families whose lives will never be the same; I’m angry that the driver who hit them was intoxicated; and I’m frustrated that drunk and distracted driving is still so prevalent today, taking the life of one person every 52 minutes.
The Importance Of A Strong Employer Brand In Healthcare Recruitment
2 minute read
The Affordable Care Act, rising costs of care, growing numbers of baby-boomers needing increased care – there are a lot of reasons why healthcare recruitment efforts offer more great healthcare jobs than there are great candidates right now.
4 Things You Need to Know To Improve Employee Engagement in 2018
3 minute read
Gone are the days people spent their entire careers with one company, rising through the ranks and staying until they retire. Workers’ expectations and demands have changed dramatically, and companies that respond and adapt along with the changing landscape are the ones who will succeed. Employee engagement is vital to every company’s success, and one of the top ways to improve employee engagement is to facilitate internal communication.
How To Build An Effective Hospital Brand Strategy
3 minute read
Mergers, consolidation and closures make thoughtful organizational branding crucial for any healthcare system or hospital group to engage and retain patients, as well as recruit top physicians and nurses.
Here are the key factors you should consider to establish and maintain an effective brand strategy.
Why Healthcare Marketers Need To Think Like Retail Marketers
2 minute read
Things were different in the days before the Internet.
Of course, you knew that.