Borshoff’s Next Chapter
3 minute read
When long-time Borshoff managing principal Susan Matthews announced she’d be retiring in the summer of 2015, we started thinking about our next chapter.
Why You Should Care About Optimizing Your Content
1 minute read
Using the wrong image size for a social media post is like trying to wear a thick sock with a thin shoe. Sometimes it works, but it’s uncomfortable, you know it’s not the best fit and let’s be honest – it looks weird.
I’m Not Your Inspiration – But I Am Kind Of A Big Deal
1 minute read
For more than 30 years, Borshoff has collaborated with the Indiana Governor’s Council for People with Disabilities. And each March, we help produce materials to celebrate Disability Awareness Month.
Two Key Lessons Marketers Can Learn From Political Advertising
3 minute read
While it’s hard to write about this political season without venturing down the rabbit hole of who’s right and who’s wrong, I’m not going to. I’m just not. There’s nothing to be gained from it other than stirring an already hot cauldron of emotions on both sides.
NIPSCO Teaches People How Easy Saving Money And Energy Really Is
When NIPSCO wanted to show people how easy saving money and energy really is, the solution was obvious—simply emphasize the tips that make saving painless. We built our story around The Greenes, who—just like every family—are looking for ways to save. And, just like every family, they have different opinions on which tips are the best.
How To Land A Borshoff Internship
3 minute read
If you think our spring public relations internship might be right for you, check out these insider tips before you apply. (And if you plan to apply, keep in mind that the application deadline is October 14!)
Diversity Is More Than An Initiative. Diversity Is An Advantage.
2 minute read
It’s no secret that the advertising and public relations industry is lacking diversity. And, too often, diversity programs are given lip service. Business leadership adds a policy, makes a hire, or gives a speech. They think cultivating a diverse workforce means simply opening your mind to the idea of a larger pool of employees. Those leaders forget building a business that is truly diverse takes work. It takes a plan. It takes action.
Middle Waves Poster Show
1 minute read
In 2016, former art director Adam Johnson and former senior graphic designer John Ilang-ilang were approached to design posters for Middle Waves, a new music festival in their hometown.
Renewing Evansville’s Infrastructure
1 minute read
It’s been a busy year for the Evansville Water and Sewer Utility account team.
Rose-Hulman Tutoring Saves The Day For Students
Math and science concepts can feel like evil adversaries to a teenager. (OK, most of us are intimidated by parabolas and oxidizers.) But at least for the 6th through 12th graders of the world, there’s Rose-Hulman’s AskRose. With this free tutoring service, knowledge is dispensed by some of the brightest engineering students in the country.