From social media gaffes to federal investigations, hacked computers and airline mishaps, the last year has seen one public relations crisis after another. Every situation is different, but many share one feature – the first response was poor.
When long-time Borshoff managing principal Susan Matthews announced she’d be retiring in the summer of 2015, we started thinking about our next chapter.
If you think our spring public relations internship might be right for you, check out these insider tips before you apply. (And if you plan to apply, keep in mind that the application deadline is October 14!)
It’s no secret that the advertising and public relations industry is lacking diversity. And, too often, diversity programs are given lip service. Business leadership adds a policy, makes a hire, or gives a speech. They think cultivating a diverse workforce means simply opening your mind to the idea of a larger pool of employees. Those leaders forget building a business that is truly diverse takes work. It takes a plan. It takes action.
It’s been a busy year for the Evansville Water and Sewer Utility account team.
Tucker wanted to motivate their sales associates with a monthly update of homebuying facts, figures and trends. We designed an eye-catching infographic with serious curb appeal.
As the majority of the country sets fire to their NCAA brackets, let’s think about how you can inspire people to hop on board your brandwagon.
No matter what your seeding is in the eyes of customers.
Executing a media relations strategy is a lot like any new marketing campaign – it requires research, planning, execution and evaluation. Here are five things I’d tell anyone seeking the media relations expertise of Borshoff.
It’s fairly well documented that early childhood education has a lasting, positive impact on a child’s success in life.
INDIANAPOLIS – Mayor Joe Hogsett, together with Jump IN for Healthy Kids, has officially declared Feb. 29, 2016, (Leap Day) as “Make the Leap for Healthy Kids Day.”