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February 23, 2016

Culture Meets Career Goals

  • Posted By : Ali Hernandez/
  • 0 comments /
  • Under : Public Relations
2 minute read

As a sophomore at Ball State University, I had the opportunity to give a campus tour to a unique group of students. This tour was different than others because it was for a group of prospective Hispanic students who would all be the first in their families to attend college. When I asked what they were interested in studying and what they were looking for in a university, their options for majors and minors were unlimited – and so were their goals and ambitions.

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February 3, 2016

The Most Important Truth In Advertising

  • Posted By : Adam Hoover/
  • 0 comments /
  • Under : Advertising, Brand Development, Digital and Web, Public Relations
3 minute read

This past summer, I had the opportunity to attend a conference where Luke Sullivan was the keynote speaker. For those of you not familiar with Luke, he’s the author of the modern advertising bible: Hey Whipple, Squeeze This.

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January 22, 2016

Social Media And Public Infrastructure: Paradigm Is Shifting From Informing To Educating To Taking Action

  • Posted By : Borshoff Staff/
  • 0 comments /
  • Under : Digital and Web, Public Relations
2 minute read

I’ve spent the better part of my career communicating about road and sewer construction. Glamorous, I know, but it’s important to educate residents about publicly funded projects.

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Central Indiana Home Sales Up In December
January 13, 2016

Central Indiana Home Sales Up In December

  • Posted By : Borshoff Staff/
  • 0 comments /
  • Under : Public Relations
2 minute read

INDIANAPOLIS – The year finished on a high note, with 2015 showing an 8 percent increase in pended home sales over 2014, according to F.C. Tucker Company statistics of the nine-county central Indiana region. More than 31,000 homes sold in 2015, up from approximately 29,000 last year. The average selling price of a home also rose each month of the year as available inventory declined during 11 months of 2015.

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January 6, 2016

From College To A Career

  • Posted By : Borshoff Staff/
  • 0 comments /
  • Under : Advertising, Digital and Web, Public Relations

Although it might not look like it, what I was doing exactly a year ago isn’t entirely different from I’m doing right now. I was sitting at a desk, staring at a screen, trying to get a broad sense of what to expect for the New Year.

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December 2, 2015

Entering The Gap Years

  • Posted By : Susan Matthews/
  • 0 comments /
  • Under : Public Relations
3 minute read

You’ve heard of taking a “gap year.” It’s when a young adult takes a year off before entering or after completing college.

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October 21, 2015

Work’s Life Lessons

  • Posted By : Borshoff Staff/
  • 0 comments /
  • Under : Advertising, Digital and Web, Public Relations
1 minute read

Sometimes, the biggest life lessons are learned through experiences at work. In the nine years I’ve worked at Borshoff, I’ve retained a number of valuable lessons that have shaped my life.

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MDwise Medicaid Plans Nationally Recognized For Outstanding Service, Member Satisfaction
October 15, 2015

MDwise Medicaid Plans Nationally Recognized For Outstanding Service, Member Satisfaction

  • Posted By : Borshoff Staff/
  • 0 comments /
  • Under : Public Relations
2 minute read

INDIANAPOLIS – MDwise was recently recognized for its quality health care, service and member satisfaction. The company was rated 4 out of 5 among health insurance plans in the National Committee for Quality Assurance (NCQA)’s Medicaid Health Insurance Plan Ratings 2015-2016. MDwise was the top-rated Medicaid HMO in Indiana.

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Lessons From Little Ones
October 8, 2015

Lessons From Little Ones

  • Posted By : Bryana Schreiber/
  • 0 comments /
  • Under : Advertising, Digital and Web, Public Relations
2 minute read

Before I had kids, I was excited about the things I’d teach my children – tangible things like how to sing the ABC’s, color inside the lines, ride a bike, and life lessons like – how to share with others, be kind, get up and try again and have a servant’s heart. The list goes on. What I didn’t realize, until I became a mother, was how much I’d learn from my kids.

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October 1, 2015

Thirty Years Of Change

  • Posted By : Susan Matthews/
  • 0 comments /
  • Under : Advertising, Digital and Web, Public Relations
2 minute read

Today is my 30th anniversary at Borshoff. I’m celebrating the big 3-0 exactly one year after the agency turned 30. Yes, I started on the company’s first anniversary. Back when Ronald Reagan was president and Robert Orr was Indiana’s governor. My desk sported a second-hand IBM Selectric typewriter. And the agency didn’t yet offer health insurance.

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