It’s no secret that the advertising and public relations industry is lacking diversity. And, too often, diversity programs are given lip service. Business leadership adds a policy, makes a hire, or gives a speech. They think cultivating a diverse workforce means simply opening your mind to the idea of a larger pool of employees. Those leaders forget building a business that is truly diverse takes work. It takes a plan. It takes action.

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As a sophomore at Ball State University, I had the opportunity to give a campus tour to a unique group of students. This tour was different than others because it was for a group of prospective Hispanic students who would all be the first in their families to attend college. When I asked what they were interested in studying and what they were looking for in a university, their options for majors and minors were unlimited – and so were their goals and ambitions.

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