As the majority of the country sets fire to their NCAA brackets, let’s think about how you can inspire people to hop on board your brandwagon.
No matter what your seeding is in the eyes of customers.
Indy’s beloved Triple-A franchise has seen its fair share of legends from Maris to McCutcheon. And what better way to kick off their 20th season at Victory Field than to celebrate the next crop of legends in the making.
Executing a media relations strategy is a lot like any new marketing campaign – it requires research, planning, execution and evaluation. Here are five things I’d tell anyone seeking the media relations expertise of Borshoff.
It’s fairly well documented that early childhood education has a lasting, positive impact on a child’s success in life.
INDIANAPOLIS – Mayor Joe Hogsett, together with Jump IN for Healthy Kids, has officially declared Feb. 29, 2016, (Leap Day) as “Make the Leap for Healthy Kids Day.”
Borshoff has named Jeff Morris a vice president in addition to his role as one of the agency’s creative directors.
As a sophomore at Ball State University, I had the opportunity to give a campus tour to a unique group of students. This tour was different than others because it was for a group of prospective Hispanic students who would all be the first in their families to attend college. When I asked what they were interested in studying and what they were looking for in a university, their options for majors and minors were unlimited – and so were their goals and ambitions.
It’s impossible to predict the future. But our power needs are growing. NIPSCO – the gas and electric utility for much of northern Indiana – is staying ahead of the demand with modernization improvements throughout the region.
This past summer, I had the opportunity to attend a conference where Luke Sullivan was the keynote speaker. For those of you not familiar with Luke, he’s the author of the modern advertising bible: Hey Whipple, Squeeze This.
I’ve spent the better part of my career communicating about road and sewer construction. Glamorous, I know, but it’s important to educate residents about publicly funded projects.
