When the power goes out in a storm, people check their smartphone’s battery life. They worry if their shows will be recorded. But as the outage continues, safety and family become top of mind. Fortunately, there’s a hero hard at work, taking the dark head(light) on.

The campaign gives NIPSCO customers a better idea of what happens after an outage is reported. It includes such hits as TV, newspaper ads and a mobile campaign. And a bona fide NIPSCO lineman.

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