Steve Beard’s Favorite Ad Is Simple And Perfect
1 minute read
Leading up to Super Bowl LIII, Borshoff’s advertising team will share their favorite ad or ad campaign of all time.
3 Questions To Ask Before Planning A New Website
3 minute read
You think you need a website that does a million things. You need it to warehouse every piece of information about your company while making each department and function feels like it’s given equal time and attention. Most importantly, you need it built fast.
Unless you don’t.
Banks Must Update Digital Infrastructure to Improve Customer Experience
3 minute read
Consumers have been banking online for more than 20 years, yet they regularly face outdated technical infrastructures. That frustrates users who expect an exceptional customer experience with their online bank.
How to Attract Millenials With Regional Bank FinTech
4 minute read
When it comes to banking, consumers want a frictionless experience, so it’s no wonder financial technology (FinTech) has pulled market share from regional banks. The majority of FinTech users are millennials, and regional banks can win these customers—some of whom have never opened an account with a legacy bank—with a combination of compelling marketing messages and technology investments.
Marketing Implications Of A Female-Driven Healthcare Economy
2 minute read
Would it surprise you to know that healthcare spending accounts for 17.9 percent of the U.S. economy? Staggering, huh? And women drive a majority of that spending by making the majority of healthcare decisions, not only for themselves, but also for family. In fact, 59 percent of women make healthcare decisions for others.
Why Healthcare Marketers Need To Think Like Retail Marketers
2 minute read
Things were different in the days before the Internet.
Of course, you knew that.
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Happy New Year!
1 minute read
Everything we do is greater than the sum of our individual contributions. So we got together over lunch to make this for you.
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Derek Finds A Tree
1 minute read
Following on the heels of 2016’s critically hailed short, “Hand Turkey,” Borshoff delivers the second installment of our holiday triptych, “Derek Finds A Tree.”
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How To Create Ads In Adobe Animate
1 minute read
Once the Internet said, “no more Flash,” we had to figure out how to create ads with Adobe Animate. But when we looked for tutorials we couldn’t find any that we liked. So we made one for ourselves.
How To Find the Right Agency Partner Without Using RFPs
3 minute read
Is your company’s standard protocol to issue an RFP when you’re looking for a new agency partner? If so, why?