Steve Beard’s Favorite Ad Is Simple And Perfect
1 minute read
Leading up to Super Bowl LIII, Borshoff’s advertising team will share their favorite ad or ad campaign of all time.
Five Ways Hospital Marketing Can Reach A Wider Audience
3 minute read
Borshoff has spent decades helping hospitals forge lasting relationships with patients, families and communities. Here are five strategies to help your hospital grow stronger connections with the people you serve:
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Marketing Implications Of A Female-Driven Healthcare Economy
2 minute read
Would it surprise you to know that healthcare spending accounts for 17.9 percent of the U.S. economy? Staggering, huh? And women drive a majority of that spending by making the majority of healthcare decisions, not only for themselves, but also for family. In fact, 59 percent of women make healthcare decisions for others.
How To Build An Effective Hospital Brand Strategy
3 minute read
Mergers, consolidation and closures make thoughtful organizational branding crucial for any healthcare system or hospital group to engage and retain patients, as well as recruit top physicians and nurses.
Here are the key factors you should consider to establish and maintain an effective brand strategy.
Why Healthcare Marketers Need To Think Like Retail Marketers
2 minute read
Things were different in the days before the Internet.
Of course, you knew that.
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Happy New Year!
1 minute read
Everything we do is greater than the sum of our individual contributions. So we got together over lunch to make this for you.
Four Ways To Find The Right Agency Partner Using RFPs (If You Have To)
5 minute read
Before you issue your next RFP to select an agency partner, stop and ask, “why.” Are you legally required to issue RFPs? Do your bylaws require it? Or is it just the way it’s always been done? If it’s not required, consider these reasons to ditch RFPs. If it is required, read on for four ways to find the right agency partner using RFPs.
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Derek Finds A Tree
1 minute read
Following on the heels of 2016’s critically hailed short, “Hand Turkey,” Borshoff delivers the second installment of our holiday triptych, “Derek Finds A Tree.”
How To Find the Right Agency Partner Without Using RFPs
3 minute read
Is your company’s standard protocol to issue an RFP when you’re looking for a new agency partner? If so, why?
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An Assessment of NIPSCO’s Energy Assessments
1 minute read
The goals were clear when “The Greenes,” our fictional energy-conscious family, returned in spring 2017 for their second campaign: drive NIPSCO’s customers to request home energy assessments and recycle inefficient appliances.