As the healthcare industry shifts to a value-based system, the need to increase patient engagement is at the forefront. After all, a growing body of evidence supports the notion that improved patient engagement is directly linked to positive outcomes and lower costs.
Before we reveal the latest patient engagement trends and strategies it’s important to quickly discuss what factors drive patient engagement.
When LinkedIn learned that one in three parents don’t understand what their children do for work, the company created Bring In Your Parents Work Day. (Google has been doing this since 2012 in an appropriately massive Google way.)
In the last post we discussed how to prepare for an interview. But that doesn’t necessarily mean you’re ready for the 10 o’clock news. So, um…uh, let’s…like…begin?
In our last post we discussed the importance of building relationships with news media and having a strategy for interacting with them. This post is about executing that strategy through interviews.
As you learned in our last post, having a spokesperson who represents your company is critical. He or she embodies your mission, gives a personality to your company and serves as the face of your organization.
It is critical to have an effective spokesperson represent your organization. He or she embodies your mission, gives a personality to your company and serves as the face of your organization.
Your organization will experience crisis. Mistakes will be made. Someone will have a bad experience. A member of your organization will say or do something dumb, or heaven forbid, criminal. And because everyone with a smartphone is a publisher, small fires are harder to contain.
Your organization will experience crisis. Mistakes will be made. Someone will have a bad experience. A member of your organization will say or do something dumb, or heaven forbid, criminal. And because everyone with a smartphone is a publisher, small fires are harder to contain.
Your organization will experience crisis. Mistakes will be made. Someone will have a bad experience. A member of your organization will say or do something dumb, or heaven forbid, criminal. And because everyone with a smartphone is a publisher, small fires are harder to contain. That’s why every organization needs to incorporate social media strategy in crisis communications plans.
Who needs a crisis communications plan? You.
Your organization will experience crisis. Accidents will happen. Mistakes will be made. A customer will have a bad experience. A member of your organization will say or do something dumb, or heaven forbid, criminal. And because everyone with a smartphone is a publisher, small fires are harder to contain than they used to be.