BorshoffBorshoffBorshoffBorshoff
  • Work
  • Industries
    • Education
    • Healthcare
    • Membership
    • Retail Banking
    • Sports and Entertainment
    • Utilities
  • Services
    • Advertising
    • Brand Development
    • Crisis & Issues Management
    • Digital & Web
    • Employee Engagement & Communications
    • Public Relations
  • People
  • Insights
    • Blog
    • ShoffChats
  • Contact
  • Work
  • Industries
    • Education
    • Healthcare
    • Membership
    • Retail Banking
    • Sports and Entertainment
    • Utilities
  • Services
    • Advertising
    • Brand Development
    • Crisis & Issues Management
    • Digital & Web
    • Employee Engagement & Communications
    • Public Relations
  • People
  • Insights
    • Blog
    • ShoffChats
  • Contact
May 4, 2020

Planning For the Unexpected: Measures to Take Now for the Next Disruption

  • Posted By : Karen Alter, ABC/
  • 0 comments /
  • Under : Crisis Management
3 minute read

Is it possible to plan for a pandemic? A few months ago, I would’ve answered this question differently than I would today. As experts in crisis planning and communication, we have always had a robust plan of our own if a crisis should strike. When we moved to our new office in 2017, we needed to update the plan and decided to add pandemic protocols. I must admit at the time, I didn’t think we’d ever have to activate this section. Then, COVID-19 happened. And just like every business, our plan went into action.

Read More

April 27, 2020

Sports and Entertainment Marketing When The Gates Are Closed

  • Posted By : Borshoff Staff/
  • 0 comments /
  • Under : Advertising
3 minute read

Every sports fan across the GLOBE watched in agony as leagues and events slowly, but surely, began pulling back. At first, the NHL decided to take a little break. March Madness still planned on having its shining moment. Plenty of time before The Masters opening tee. Baseball’s Opening Day was still on track.

Then one by one, they all vanished.

Read More

April 23, 2020

Creativity In Crisis Comms

  • Posted By : Jennifer Dzwonar, APR/
  • 0 comments /
  • Under : Crisis Management, Public Relations
2 minute read

“In any moment of decision, the best thing you can do is the right thing, the next best thing is the wrong thing, and the worst thing is nothing.” – Teddy Roosevelt In this time of almost unprecedented global crisis, I have been consistently amazed at the creative responses coming from individuals, companies, organizations and communities. When the going got tough, lots of people got going in ways that weren’t predictable.

Read More

How To Respond To Negative Feedback
May 3, 2019

Reacting In A Crisis: Examples Of How To Respond To Negative Feedback

  • Posted By : Jennifer Dzwonar, APR/
  • 0 comments /
  • Under : Crisis Management

3 minute read

Organizations are run by people. So, when organizations find themselves in the midst of a sticky situation, they often react as individuals do—emotionally and with more attention on the negative than the positive. But negative feedback, even a lot of negative feedback, can create a distorted perception around a crisis and create the false impression that the overwhelming sentiment is negative.

Read More


Indiana Forward
February 19, 2019

Bias Crimes Law Will Push Indiana Forward

  • Posted By : Borshoff Staff/
  • 0 comments /
  • Under : Public Relations

1 minute read

As Borshoff’s partners, we have supported and worked on major initiatives intended to improve the quality of life in and attract new residents to the Indy region. We’ve seen firsthand the impact Indiana’s business leaders have when we unite around a common goal.

Read More


Corporate PR Trends
February 8, 2019

Five Corporate PR Trends For 2019

  • Posted By : Whitney Ertel/
  • 0 comments /
  • Under : Public Relations

3 minute read

While several of 2018’s major corporate PR trends – executive crises, social media tailspins and an increased focus on diversity, to name a few – carried into 2019, there are five key trends companies need to prepare for to successfully navigate their communications challenges in the year ahead.

Read More


Is Capital One the future of branch banking?
December 4, 2018

Is Capital One The Future Of Branch Banking?

  • Posted By : Adam Hoover/
  • 0 comments /
  • Under : Advertising

2 minute read

The coffee pot in the bank branch is a familiar image. But who actually drinks the coffee? Contemporary banking is about completing a transaction and getting out. Or better yet, making deposits and checking balances on a phone at 2 a.m. But with new café-style branches, Capital One is betting on a different calculus.

Read More


November 16, 2018

Is Your Employee Handbook Helping (Or Hurting) Your Retention Rate?

  • Posted By : Katherine Coble, APR/
  • 0 comments /
  • Under : Public Relations

3 minute read

It’s hard to recover from a bad first impression. Online daters know this. Job applicants do, too. So why don’t employers?

Read More


Fanduel's refusal to pay out a bet it said was made in error cost it more than $82,000 worth of bad press.
September 24, 2018

Sometimes A Good Business Decision Is Bad for Business

  • Posted By : Neal Taflinger/
  • 0 comments /
  • Under : Brand Development, Public Relations

2 minute read

Last week fantasy sports site FanDuel learned that sometimes the right financial decision is the worst decision for business.

Read More


Group working in an office
June 19, 2018

Why You Should Arm All Employees with Marketing Messages and Sales Strategies

  • Posted By : Katherine Coble, APR/
  • 0 comments /
  • Under : Brand Development

2 minute read

Aligning a company’s sales strategy across departments is no longer just a good idea, it’s imperative to driving sustainable revenue. It’s crucial to ensure everyone in your organization is working together to create the best customer experience. Removing any disconnect and creating a sense of purpose also creates accountability and improved collaboration.

Read More


1234567
Category
  • Advertising
  • Agency Life
  • Brand Development
  • Crisis Management
  • Digital and Web
  • Employee Engagement and Communications
  • Public Relations
  • WBE
ShoffChats

Learn more about our virtual content series for professionals seeking to connect and learn from their peers.

Recent Posts
  • ShoffChats: Belmont Beach – Reimagining Community Spaces
  • ShoffChats: Meeting People Where They Are
  • Mid-Year Check In: Have our 2023 Media Predictions Come True?
  • The Dirty Little Secret About PR
  • Telling the Stories of Black Women and Girls

Borshoff logo

 

Careers
Contact Us

 

 

© BORSHOFF IS A NATIONALLY CERTIFIED WOMEN’S BUSINESS ENTERPRISE (WBE). ALL RIGHTS RESERVED.