May 4, 2020

Planning For the Unexpected: Measures to Take Now for the Next Disruption

3 minute read

Is it possible to plan for a pandemic? A few months ago, I would’ve answered this question differently than I would today. As experts in crisis planning and communication, we have always had a robust plan of our own if a crisis should strike. When we moved to our new office in 2017, we needed to update the plan and decided to add pandemic protocols. I must admit at the time, I didn’t think we’d ever have to activate this section. Then, COVID-19 happened. And just like every business, our plan went into action.

Read More
April 27, 2020

Sports and Entertainment Marketing When The Gates Are Closed

3 minute read

Every sports fan across the GLOBE watched in agony as leagues and events slowly, but surely, began pulling back. At first, the NHL decided to take a little break. March Madness still planned on having its shining moment. Plenty of time before The Masters opening tee. Baseball’s Opening Day was still on track.

Then one by one, they all vanished.

Read More
April 23, 2020

Creativity In Crisis Comms

2 minute read

“In any moment of decision, the best thing you can do is the right thing, the next best thing is the wrong thing, and the worst thing is nothing.” – Teddy Roosevelt In this time of almost unprecedented global crisis, I have been consistently amazed at the creative responses coming from individuals, companies, organizations and communities. When the going got tough, lots of people got going in ways that weren’t predictable.

Read More
May 3, 2019

Reacting In A Crisis: Examples Of How To Respond To Negative Feedback

3 minute read

Organizations are run by people. So, when organizations find themselves in the midst of a sticky situation, they often react as individuals do—emotionally and with more attention on the negative than the positive. But negative feedback, even a lot of negative feedback, can create a distorted perception around a crisis and create the false impression that the overwhelming sentiment is negative.

Read More

February 8, 2019

Five Corporate PR Trends For 2019

3 minute read

While several of 2018’s major corporate PR trends – executive crises, social media tailspins and an increased focus on diversity, to name a few – carried into 2019, there are five key trends companies need to prepare for to successfully navigate their communications challenges in the year ahead.

Read More

June 19, 2018

Why You Should Arm All Employees with Marketing Messages and Sales Strategies

2 minute read

Aligning a company’s sales strategy across departments is no longer just a good idea, it’s imperative to driving sustainable revenue. It’s crucial to ensure everyone in your organization is working together to create the best customer experience. Removing any disconnect and creating a sense of purpose also creates accountability and improved collaboration.

Read More

Borshoff logo

 

Careers
Contact Us

 

 

© BORSHOFF IS A NATIONALLY CERTIFIED WOMEN’S BUSINESS ENTERPRISE (WBE). ALL RIGHTS RESERVED.