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health care worker compliance
March 12, 2018

How To Increase Health Care Worker Compliance

  • Posted By : Stacy Sarault/
  • 0 comments /
  • Under : Brand Development
2 minute read

Your health care worker compliance rates can be a matter of life and death. If they —from custodians to surgeons—don’t understand why safety procedures and regulations are important to them and follow those policies appropriately, patients could pay the ultimate price.

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corporate wellness plan
February 21, 2018

Engage Employees In Your Corporate Wellness Plan By Making It Personal

  • Posted By : Katherine Coble, APR/
  • 0 comments /
  • Under : Public Relations
2 minute read

With healthcare costs rising again in 2018, businesses are looking for ways to keep employees healthy. Addressing health behaviors upstream–prevention–is far less costly than paying for treatments. But you already know that.

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Healthcare Recruitment
February 12, 2018

The Importance Of A Strong Employer Brand In Healthcare Recruitment

  • Posted By : Katherine Coble, APR/
  • 0 comments /
  • Under : Brand Development
2 minute read

The Affordable Care Act, rising costs of care, growing numbers of baby-boomers needing increased care – there are a lot of reasons why healthcare recruitment efforts offer more great healthcare jobs than there are great candidates right now.

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Hospital Brand Strategy
January 23, 2018

How To Build An Effective Hospital Brand Strategy

  • Posted By : Jennifer Berry/
  • 0 comments /
  • Under : Brand Development
3 minute read

Mergers, consolidation and closures make thoughtful organizational branding crucial for any healthcare system or hospital group to engage and retain patients, as well as recruit top physicians and nurses.

Here are the key factors you should consider to establish and maintain an effective brand strategy.

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Patient Engagement Trends
January 8, 2018

The Top 4 Patient Engagement Trends To Watch In 2018

  • Posted By : Jennifer Berry/
  • 0 comments /
  • Under : Digital and Web
4 minute read

As the healthcare industry shifts to a value-based system, the need to increase patient engagement is at the forefront. After all, a growing body of evidence supports the notion that improved patient engagement is directly linked to positive outcomes and lower costs.

Before we reveal the latest patient engagement trends and strategies it’s important to quickly discuss what factors drive patient engagement.

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November 22, 2017

What Is It That You Do…Exactly?

  • Posted By : Borshoff Staff/
  • 0 comments /
  • Under : Brand Development
1 minute read

When LinkedIn learned that one in three parents don’t understand what their children do for work, the company created Bring In Your Parents Work Day. (Google has been doing this since 2012 in an appropriately massive Google way.)

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Conduct An Interview
October 23, 2017

How Does A Good Spokesperson Conduct An Interview?

  • Posted By : Borshoff Staff/
  • 0 comments /
  • Under : Public Relations
2 minute read

In the last post we discussed how to prepare for an interview. But that doesn’t necessarily mean you’re ready for the 10 o’clock news. So, um…uh, let’s…like…begin?

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How Do You Prepare For A Media Interview
October 16, 2017

How Do You Prepare For A Media Interview

  • Posted By : Borshoff Staff/
  • 0 comments /
  • Under : Public Relations
2 minute read

In our last post we discussed the importance of building relationships with news media and having a strategy for interacting with them. This post is about executing that strategy through interviews.

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Why Should A Spokesperson Build Relationships With The News Media
October 9, 2017

Why A Spokesperson Should Build Relationships With The News Media

  • Posted By : Borshoff Staff/
  • 0 comments /
  • Under : Public Relations

As you learned in our last post, having a spokesperson who represents your company is critical. He or she embodies your mission, gives a personality to your company and serves as the face of your organization.

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Why Is It Critical to Have An Effective Spokesperson
October 2, 2017

Why It’s Critical to Have An Effective Spokesperson

  • Posted By : Borshoff Staff/
  • 0 comments /
  • Under : Public Relations
2 minute read

It is critical to have an effective spokesperson represent your organization. He or she embodies your mission, gives a personality to your company and serves as the face of your organization.

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