In our last post we discussed the importance of building relationships with news media and having a strategy for interacting with them. This post is about executing that strategy through interviews.
As you learned in our last post, having a spokesperson who represents your company is critical. He or she embodies your mission, gives a personality to your company and serves as the face of your organization.
It is critical to have an effective spokesperson represent your organization. He or she embodies your mission, gives a personality to your company and serves as the face of your organization.
When Whitney Pflanzer returned to Borshoff after maternity leave she had to learn how to balance motherhood and her career. Literally.
Jennifer Young Dzwonar, Katherine Coble, Karen Alter, and Jennifer Berry (left to right) traveled different paths to and within Borshoff, and each brings a distinct personality and skillset to the job. But all arrived at the same place: principals, partners, boss ladies, Borshoff owners.
Your organization will experience crisis. Mistakes will be made. Someone will have a bad experience. A member of your organization will say or do something dumb, or heaven forbid, criminal. And because everyone with a smartphone is a publisher, small fires are harder to contain.
Your organization will experience crisis. Mistakes will be made. Someone will have a bad experience. A member of your organization will say or do something dumb, or heaven forbid, criminal. And because everyone with a smartphone is a publisher, small fires are harder to contain.
Your organization will experience crisis. Mistakes will be made. Someone will have a bad experience. A member of your organization will say or do something dumb, or heaven forbid, criminal. And because everyone with a smartphone is a publisher, small fires are harder to contain. That’s why every organization needs to incorporate social media strategy in crisis communications plans.
Who needs a crisis communications plan? You.
Your organization will experience crisis. Accidents will happen. Mistakes will be made. A customer will have a bad experience. A member of your organization will say or do something dumb, or heaven forbid, criminal. And because everyone with a smartphone is a publisher, small fires are harder to contain than they used to be.
From social media gaffes to federal investigations, hacked computers and airline mishaps, the last year has seen one public relations crisis after another. Every situation is different, but many share one feature – the first response was poor.