Public Relations Archives - Page 3 of 9

March 3, 2022

Three Ways to Escape the Buzzword Echo Chamber

2 minute read

“Our goal is to create synergy that will help us pivot to new strategies when we utilize the talent of our right-sized organization while also finding quick wins.”

Wait, what? We’ve all read these things in internal memos or heard them come out of the mouths of leaders. And something happens when we hear these words and phrases used over and over – we check out. For me, I immediately start creating my grocery list or mentally reciting the lyrics to the last song I heard on my way into the office.

February 23, 2022

5 Ways to Maximize Relationships Between Your In-house Team and Your Agency

3 minute read

For the past few decades, we’ve seen the size and scope of our clients’ internal marketing teams ebb and flow. Some have even gone as far as branding their in-house teams to feel more like an agency. Regardless of the size of your internal marketing teams, there’s always a need for an outside perspective – an objective point of view that only an external agency partner can provide.

November 23, 2021

Is Your Messaging Creating Speed Bumps?

3 minute read

“We’re a category of one...”

“There’s nobody who does what we do, the way we do it...”

“We’re reinventing the market...”

March 17, 2021

Seven Questions You Should Ask an Agency Before You Hire Them

5 minute read

Having worked for multiple agencies over the past two decades, I’ve seen many approaches and styles to winning new business. Knowing how important this decision is, and how difficult it can be to make, these key questions can help you choose the agency partner that is right for you.

March 15, 2021

Disability Awareness Month: Resources to help YOU co-create a more inclusive community

2 minute read

People with disabilities make up the largest minority in the United States. One in four adults lives with some type of disability. I actually have a learning disability, so I understand the experience of growing up struggling and fighting to adapt to learning and work environments that don’t create a safe or accessible experience for the way my brain functions.

October 14, 2020

Healthcare Communications During the COVID Crisis

2 minute read

The early days of COVID-19 were a frightening scramble for all, but nowhere more-so than the hospital and healthcare setting.

August 24, 2020

Five Ways to Contribute to Equity Progress and Economic Recovery

3 minute read

Indy leaders Tamara Cypress and Bob Schultz were problem solvers well before the pandemic hit, but the dual challenges of COVID-19 and the racial justice crisis put their skills into overdrive, resulting in the creation of two new powerful entities: Black Businesses Matter/Indy Accompliceship and the Downtown Indy Recovery Taskforce.

August 10, 2020

How to Support Local News Media and Journalists in Times of Social Disruption

2 minute read

The news media has been one of the industries most challenged during the past few months. Pandemic-fueled newsroom layoffs, furlough weeks and frenzied, 24-hour news cycles, have overwhelmed the journalists that remain.

July 27, 2020

Three Ways to Embed Corporate Social Responsibility Efforts Into Your Culture | Part II

2 minute read

In a recent post, we talked about why organizations should reexamine their Corporate Social Responsibility strategies to ensure they are authentic, meaningful, and resonant with employees. In this post, we share three ways to embed CSR efforts into your culture and sustain it over time.

July 13, 2020

Three Reasons to Re-Examine Your Corporate Social Responsibility Efforts | Part I

2 minute read

Most companies recognize the value of being a good corporate citizen and commit to corporate social responsibility (CSR) activities through volunteer programs, corporate and employee giving, environmental initiatives and a commitment to ethical labor practices. The smartest companies are those that also use CSR programs as an opportunity to enhance employee engagement, recognizing the two areas are highly interconnected.

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5 Ways to Maximize Relationships Between Your In-house Team and Your Agency

Is Your Messaging Creating Speed Bumps?

Seven Questions You Should Ask an Agency Before You Hire Them

Disability Awareness Month: Resources to help YOU co-create a more inclusive community

Healthcare Communications During the COVID Crisis

Five Ways to Contribute to Equity Progress and Economic Recovery

How to Support Local News Media and Journalists in Times of Social Disruption

Three Ways to Embed Corporate Social Responsibility Efforts Into Your Culture | Part II

Three Reasons to Re-Examine Your Corporate Social Responsibility Efforts | Part I

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