Public Relations Archives - Page 2 of 9

December 16, 2022

Small Businesses, Significant Connections

2 minute read

Small businesses are the backbone of our economy and often the best answer to our business needs. But studies show that one in five small businesses fail in their first year of business, and the numbers get worse over time. Many times, those failures happen because business owners are overwhelmed or underprepared to deal with the challenges of financial management, marketing, and labor challenges, especially among minority-owned, women-owned or first-time business owners.

November 1, 2022

Words Matter: How to Get on the Same Page With Your Customers

2 minute read

When talking with colleagues or people within a certain industry, we can easily get into a groove, using terms and phrases we’ve mastered or are trending. It can be satisfying and even affirming to speak freely about these relatable and understandable topics. But go outside the bubble and what happens? Confusion, misunderstanding and dissatisfaction.

October 26, 2022

Art in the City

2 minute read

Public art, placemaking and the use of art in business settings are not new concepts but in recent years, a new push to include diverse artists in these efforts and deeper integration of the arts into the community has emerged. It’s a trend arts community leaders and artists alike are celebrating. But greater use of art in the community has real impact for brands who embrace the trend, too.

October 26, 2022

Are Agency-Industry Conflicts Fading Away?

2 minute read

During a prospective client’s agency vetting process, the question sometimes comes up – “Are you working with any other (insert industry) clients?” The way I see it, people ask this question for different reasons…

September 26, 2022

TikTok Trends for Brands

4 minute read

TikTok has emerged as one of the hottest platforms today, with more than 1 billion users worldwide. In the US alone, there are more than 80 million active users, and 60% of those users are Gen Z.

September 13, 2022

Three Things Journey Mapping Reveals About Your Customers

4 minute read

Customer journey mapping isn’t a new concept, and there are several philosophies about how to go about it. But for many brands, the exercise is done when launching a new product or a re-brand and is typically not considered again until another major change in business strategy. However, this tool provides clear insight about your internal and external stakeholders – making it a worthwhile, ongoing exercise to reveal new ways of thinking about your audiences and how you connect with them.

August 1, 2022

Behind Every Successful PR Campaign is a Strong Client-Agency Partnership

2 minute read

At its core, public relations is about fostering and building relationships between organizations and their key stakeholders. We’ve achieved the greatest success in meeting our clients’ objectives when they embrace our agency as a true communications partner. And, just like any other relationship, if you invest the time, you’ll reap the benefits – and see the results from your PR agency. Here are just a few examples.

July 7, 2022

Igniting Employee Engagement Through Social Impact

2 minute read

Employee engagement is at an all-time low. The Great Resignation is taking its toll. As we move from pandemic to endemic stage, how do we recapture the culture and connection that we’ve lost in the workplace over the last two years?

June 28, 2022

Five Questions an RFP Response Won’t Answer

4 minute read

Have you reached the point of needing to hire an agency? Or, perhaps you already have one, but feel the need to make a change? What do you do now? Conventional thinking might suggest an RFP is the right way to go to find a new agency partner. That’s one way, but not the only way, and it might not reveal what you hope or need, relative to potential partners.

June 28, 2022

Stop Trying to Reason with Emotional Decision Makers

2 minute read

The science behind decision making has come a long way in the past decade. Yet, for some reason, many marketers haven’t shifted their messaging strategies to address this simple fact:

Human decision making is based on emotion and not reason/rationality

‹ Prev 123 4 5 Next ›Last »

Small Businesses, Significant Connections

Words Matter: How to Get on the Same Page With Your Customers

Art in the City

Are Agency-Industry Conflicts Fading Away?

TikTok Trends for Brands

Three Things Journey Mapping Reveals About Your Customers

Behind Every Successful PR Campaign is a Strong Client-Agency Partnership

Igniting Employee Engagement Through Social Impact

Five Questions an RFP Response Won’t Answer

Stop Trying to Reason with Emotional Decision Makers

Category

The Mindful Bullhorn

Recent Posts