BorshoffBorshoffBorshoffBorshoff
  • Work
  • Industries
    • Education
    • Healthcare
    • Membership
    • Retail Banking
    • Sports and Entertainment
    • Utilities
  • Services
    • Advertising
    • Brand Development
    • Crisis & Issues Management
    • Digital & Web
    • Employee Engagement & Communications
    • Public Relations
  • People
  • Insights
    • Blog
    • Shoff Chats
  • Contact
  • Work
  • Industries
    • Education
    • Healthcare
    • Membership
    • Retail Banking
    • Sports and Entertainment
    • Utilities
  • Services
    • Advertising
    • Brand Development
    • Crisis & Issues Management
    • Digital & Web
    • Employee Engagement & Communications
    • Public Relations
  • People
  • Insights
    • Blog
    • Shoff Chats
  • Contact
Female-Driven Healthcare Economy
March 5, 2018

Marketing Implications Of A Female-Driven Healthcare Economy

  • Posted By : Adam Hoover/
  • 0 comments /
  • Under : Advertising
2 minute read

Would it surprise you to know that healthcare spending accounts for 17.9 percent of the U.S. economy? Staggering, huh? And women drive a majority of that spending by making the majority of healthcare decisions, not only for themselves, but also for family. In fact, 59 percent of women make healthcare decisions for others.

Read More


Hospital Brand Strategy
January 23, 2018

How To Build An Effective Hospital Brand Strategy

  • Posted By : Jennifer Berry/
  • 0 comments /
  • Under : Brand Development
3 minute read

Mergers, consolidation and closures make thoughtful organizational branding crucial for any healthcare system or hospital group to engage and retain patients, as well as recruit top physicians and nurses.

Here are the key factors you should consider to establish and maintain an effective brand strategy.

Read More


Why Healthcare Marketers Need To Think Like Retail Marketers
January 10, 2018

Why Healthcare Marketers Need To Think Like Retail Marketers

  • Posted By : Jennifer Berry/
  • 0 comments /
  • Under : Advertising
2 minute read

Things were different in the days before the Internet.

Of course, you knew that.

Read More


January 1, 2018

Happy New Year!

  • Posted By : Borshoff Staff/
  • 0 comments /
  • Under : Brand Development
1 minute read

Everything we do is greater than the sum of our individual contributions. So we got together over lunch to make this for you.

Read More


Four Ways To Find The Right Agency Partner Using RFPs (If You Have To)
December 29, 2017

Four Ways To Find The Right Agency Partner Using RFPs (If You Have To)

  • Posted By : Borshoff Staff/
  • 0 comments /
  • Under : Advertising, Brand Development, Public Relations
5 minute read

Before you issue your next RFP to select an agency partner, stop and ask, “why.” Are you legally required to issue RFPs? Do your bylaws require it? Or is it just the way it’s always been done? If it’s not required, consider these reasons to ditch RFPs. If it is required, read on for four ways to find the right agency partner using RFPs.

Read More


December 12, 2017

Derek Finds A Tree

  • Posted By : Borshoff Staff/
  • 0 comments /
  • Under : Advertising, Digital and Web
1 minute read

Following on the heels of 2016’s critically hailed short, “Hand Turkey,” Borshoff delivers the second installment of our holiday triptych, “Derek Finds A Tree.”

Read More


How To Find The Right Agency Without Using RFPs
September 11, 2017

How To Find the Right Agency Partner Without Using RFPs

  • Posted By : Borshoff Staff/
  • 0 comments /
  • Under : Advertising, Brand Development
3 minute read

Is your company’s standard protocol to issue an RFP when you’re looking for a new agency partner? If so, why?

Read More


August 9, 2017

An Assessment of NIPSCO’s Energy Assessments

  • Posted By : Borshoff Staff/
  • 0 comments /
  • Under : Advertising
1 minute read

The goals were clear when “The Greenes,” our fictional energy-conscious family, returned in spring 2017 for their second campaign: drive NIPSCO’s customers to request home energy assessments and recycle inefficient appliances.

Read More


March 24, 2016

Indianapolis Indians: The Farm Team That Grows Legends

  • Posted By : Borshoff Staff/
  • 0 comments /
  • Under : Advertising, Brand Development
1 minute read

Indy’s beloved Triple-A franchise has seen its fair share of legends from Maris to McCutcheon. And what better way to kick off their 20th season at Victory Field than to celebrate the next crop of legends in the making.

Read More


February 16, 2016

NIPSCO Modernization: Keeping Up With A Child’s Imagination

  • Posted By : Borshoff Staff/
  • 0 comments /
  • Under : Advertising, Brand Development, Digital and Web
1 minute read

It’s impossible to predict the future. But our power needs are growing. NIPSCO – the gas and electric utility for much of northern Indiana – is staying ahead of the demand with modernization improvements throughout the region.

Read More


1234
Category
  • Advertising
  • Agency Life
  • Brand Development
  • Crisis Management
  • Digital and Web
  • Employee Engagement and Communications
  • Public Relations
  • WBE
Shoff Chats

Learn more about our virtual content series for professionals seeking to connect and learn from their peers.

See our previous Shoff Chats.

Recent Posts
  • Trends and Truths About Local News Media Coverage
  • Can marketing (to your employees) save your organization?
  • Three Ways to Escape the Buzzword Echo Chamber
  • 5 Ways to Maximize Relationships Between Your In-house Team and Your Agency
  • Three Simple Practices To Boost Your Marketing Efforts

Borshoff logo

 

Careers
Contact Us

 

 


© BORSHOFF IS A NATIONALLY CERTIFIED WOMEN’S BUSINESS ENTERPRISE (WBE). ALL RIGHTS RESERVED.