ShoffChats Archives

January 25, 2024

ShoffChats: Where Do Humans and AI Intersect? A Content Strategy Discussion

1 minute read

We explore a broad variety of topics related to design and architecture in this episode of ShoffChats, In In our conversation, we’ll discuss and debate generative AI’s impact on content strategy, writing, performance and its ability to truly create meaningful connections with humans. Specifically, we’ll discuss how we are and are not using AI in our roles as content marketers. Where we’ve seen successes. Where we’ve seen failures. What have we learned about the use of generative AI in answering real human questions in original ways, increasing SERP rankings, driving brand purpose and converting revenue?

November 30, 2023

ShoffChats: Space, Togetherness and Publicness in a Post-Pandemic World

1 minute read

We explore a broad variety of topics related to design and architecture in this episode of ShoffChats, with Wil Marquez and Ryan Noel. Wil Marquez, of w/Purpose, has a long history of architecture and space planning all over the country. Ryan and Wil discuss how design affects cities, employees and community life pre and post pandemic.

October 26, 2023

ShoffChats: Creating Connections with Donors Through Story

1 minute read

What makes a capital campaign successful? Join us as we have a conversation with Kara Kovert Pray of the Indianapolis Motor Speedway Museum and Ted Grossnickle of Johnson, Grossnickle and Associates about attracting donors. They share how to craft a campaign using stories and helping donors see their impact and find meaning. We’ll hear about the changes to come in the new and improved IMS Museum, as well as some trends in giving and philanthropy in the country.

September 28, 2023

ShoffChats: Using Podcasting to Build People First Workplaces

1 minute read

In this episode of ShoffChats, we sit down with Nikki Lewallen Gregory of People Forward Network to discuss the importance of creating and sustaining people-first workplaces, with podcasts being a successful tool for doing so. We’ll share how connection and communication impact relationships, company culture, employee satisfaction, leadership effectiveness and more.

August 31, 2023

ShoffChats: Belmont Beach – Reimagining Community Spaces

1 minute read

In this episode of ShoffChats, we talk with Ebony Chappel and Sarah Evans about Belmont Beach – once a segregated swimming spot along the White River in Indianapolis. They share what local citizens and community organizations are doing to revitalize and reimagine this natural gem for current and future generations and why these treasured landmarks are important to our neighborhoods.

June 29, 2023

ShoffChats: Meeting People Where They Are

1 minute read

In this episode we talk with Erika Putinsky, VP of Customer Education at Mailchimp about everything from integrating AI to create more meaningful virtual experiences to new and innovative ways content creators are using digital platforms.

April 13, 2023

The Dirty Little Secret About PR

2 minute read

Most business executives would tell you what they want from public relations is visibility. But what they’re really seeking is credibility. They want third party validation. They want trust.

March 8, 2023

Telling the Stories of Black Women and Girls

3 minute read

Occasionally, you meet someone and think, “Wow, that person is really going places.” You can see them rising in the ranks of our community’s corporate, political or leadership structure, or rising to a role in a national organization and making waves across the country. That was my reaction when I first heard Tamara Winfrey-Harris speak at a Women’s Fund of Central Indiana event. Her content and presentation style gave the feeling she breathed rarefied air, and we were blessed to be in her presence. There was no arrogance or ego, just the sense that we would all benefit from listening.

December 16, 2022

Small Businesses, Significant Connections

2 minute read

Small businesses are the backbone of our economy and often the best answer to our business needs. But studies show that one in five small businesses fail in their first year of business, and the numbers get worse over time. Many times, those failures happen because business owners are overwhelmed or underprepared to deal with the challenges of financial management, marketing, and labor challenges, especially among minority-owned, women-owned or first-time business owners.

October 26, 2022

Art in the City

2 minute read

Public art, placemaking and the use of art in business settings are not new concepts but in recent years, a new push to include diverse artists in these efforts and deeper integration of the arts into the community has emerged. It’s a trend arts community leaders and artists alike are celebrating. But greater use of art in the community has real impact for brands who embrace the trend, too.

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ShoffChats: Where Do Humans and AI Intersect? A Content Strategy Discussion

ShoffChats: Space, Togetherness and Publicness in a Post-Pandemic World

ShoffChats: Creating Connections with Donors Through Story

ShoffChats: Using Podcasting to Build People First Workplaces

ShoffChats: Belmont Beach – Reimagining Community Spaces

ShoffChats: Meeting People Where They Are

Small Businesses, Significant Connections

Art in the City

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