March 3, 2021

Social Advocacy: Connecting Authentically with Marginalized Populations

2 minute read

Members of marginalized populations have made huge strides in the last decade to find and amplify their voices in ways that have influenced major brands. And brands are finding ways to connect with these populations to expand and deepen their relationships. In a recent Shoff Chat, our guests Mark Rademacher and Ola Ojewumi unpacked the trends and some examples of brands that are getting it right – and those that have work to do.

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December 2, 2020

Creating Meaning from Data Through Storytelling

4 minute read

Storytelling without data is rumor. Data without storytelling is a spreadsheet.

At a recent Shoff Chat, Borshoff creatives Ryan Noel and Colin Dullaghan and special guest Ileana Monts de Oca, Eli Lilly and Company, shared their experience producing a landmark series of Minority Employee Journeys – bringing research and data to life through impactful storytelling – and the powerful effect it’s had on the company and its employees.

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October 26, 2020

How Sports and Attractions are Weathering the Pandemic

3 minute read

In March, Dennis Woerner, Director of Marketing with the Indianapolis Zoo and Joel Zawacki, Assistant General Manager with the Indianapolis Indians were ready for the spring season, fully prepared to welcome visitors and fans back with new and exciting experiences. But they soon realized they would have to shift gears dramatically and prepare for a different kind of season with the arrival of COVID-19.

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September 14, 2020

Five Ways to Create Security-Aware Employees in Pandemic Times

3 minute read

Nearly 90 percent of all successful cyberattacks are caused by human error, yet most companies focus their attention on technology fixes instead of influencing employee behavior. That’s a mistake that’s costing companies time and money against the growing threats to information security, according to Sonja Popp-Stahly and Aaron Pritz.

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August 24, 2020

Five Ways to Contribute to Equity Progress and Economic Recovery

3 minute read

Indy leaders Tamara Cypress and Bob Schultz were problem solvers well before the pandemic hit, but the dual challenges of COVID-19 and the racial justice crisis put their skills into overdrive, resulting in the creation of two new powerful entities: Black Businesses Matter/Indy Accompliceship and the Downtown Indy Recovery Taskforce.

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July 17, 2020

Focusing on Belonging as part of D&I Strategy

3 minute read

In the current climate, where issues of racial equity are driving a national conversation, many companies are reexamining their approaches to diversity and inclusion (D&I) and acknowledging the need to ensure their efforts are not merely superficial. In a recent episode of Shoff Chats, we facilitated a discussion led by Thresette Briggs and Brandi Davis-Handy around the idea of belonging as one strategy for more authentically and meaningfully advancing D&I initiatives, and the role of communicators and business leaders in these efforts. Here are three key learnings from our chat:

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June 12, 2020

Employer Brand Strategy: COVID-19 and Beyond

2 minute read

In a recent episode of Shoff Chats, Borshoff had the pleasure of hosting an informative discussion led by Terra Doyle, Sr. Director of Talent Acquisition at Roche, focused on a topic that’s very top-of-mind right now for employers: maintaining or strengthening employer brands during the global health crisis. What should HR and internal communications professionals keep in mind as they examine their talent recruitment strategies and employee experience initiatives through this new lens? Here are three key learnings from our chat:

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