Using Talents to Elevate Voices That Need to Be Heard
3 minute read
Aaron Scamihorn, senior art director at Borshoff, shares his talents to help elevate important voices as a way to inspire social progress.
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Five Ways to Contribute to Equity Progress and Economic Recovery
3 minute read
Indy leaders Tamara Cypress and Bob Schultz were problem solvers well before the pandemic hit, but the dual challenges of COVID-19 and the racial justice crisis put their skills into overdrive, resulting in the creation of two new powerful entities: Black Businesses Matter/Indy Accompliceship and the Downtown Indy Recovery Taskforce.
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Three Ways to Embed Corporate Social Responsibility Efforts Into Your Culture | Part 2
2 minute read
In a recent post, we talked about why organizations should reexamine their Corporate Social Responsibility strategies to ensure they are authentic, meaningful, and resonant with employees. In this post, we share three ways to embed CSR efforts into your culture and sustain it over time.
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Changing Mindsets and Behaviors Through Authentic Storytelling: Honoring the 30th Anniversary of the Americans with Disabilities Act
2 minute read
For over three decades, Borshoff has had the honor and pleasure to work with the Indiana Governor’s Council for People with Disabilities (GCPD) to educate and initiate behavior change toward people with disabilities. When we first started working with the Council in 1987, we set out to create an enduring platform that would mobilize grassroots advocacy and create awareness for people with disabilities. Every year since then, Borshoff has partnered with the GCPD to create a campaign for Disability Awareness Month in March throughout Indiana. To illustrate our approach in action, we’re sharing this year’s work and some helpful resources.
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Three Reasons to Re-Examine Your Corporate Social Responsibility Efforts | Part I
2 minute read
Most companies recognize the value of being a good corporate citizen and commit to corporate social responsibility (CSR) activities through volunteer programs, corporate and employee giving, environmental initiatives and a commitment to ethical labor practices. The smartest companies are those that also use CSR programs as an opportunity to enhance employee engagement, recognizing the two areas are highly interconnected.
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Reacting In A Crisis: Examples Of How To Respond To Negative Feedback
3 minute read
Organizations are run by people. So, when organizations find themselves in the midst of a sticky situation, they often react as individuals do—emotionally and with more attention on the negative than the positive. But negative feedback, even a lot of negative feedback, can create a distorted perception around a crisis and create the false impression that the overwhelming sentiment is negative.
Bias Crimes Law Will Push Indiana Forward
1 minute read
As Borshoff’s partners, we have supported and worked on major initiatives intended to improve the quality of life in and attract new residents to the Indy region. We’ve seen firsthand the impact Indiana’s business leaders have when we unite around a common goal.
Is Capital One The Future Of Branch Banking?
2 minute read
The coffee pot in the bank branch is a familiar image. But who actually drinks the coffee? Contemporary banking is about completing a transaction and getting out. Or better yet, making deposits and checking balances on a phone at 2 a.m. But with new café-style branches, Capital One is betting on a different calculus.
How Educating Utility Customers Makes Your Organization Stronger
3 minute read
Most utilities work very hard at customer service. But to further build trust and meet shared goals, utilities need to also educate customers on resource consumption and how it impacts their rates.
I’m Not Your Inspiration – But I Am Kind Of A Big Deal
1 minute read
For more than 30 years, Borshoff has collaborated with the Indiana Governor’s Council for People with Disabilities. And each March, we help produce materials to celebrate Disability Awareness Month.