The higher education world is shifting—are you ready? With the looming higher education enrollment cliff, institutions that don’t adapt will get left behind. But there’s good news: by understanding the new student market, you can thrive in this changing landscape.
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Is your institution facing the looming higher education enrollment cliff? Here’s your insider’s guide to surviving (and thriving) beyond 2025.
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Before she launched her public relations agency in 1984, Myra Borshoff made a bold move: she reached out to Edward Bernays, often hailed as the “Father of PR,” in New York City. Eager for a treasure trove of insights, Myra entered the meeting with her notebook ready. But what unfolded was unexpected; Bernays spent most of the time asking her questions and truly listening. It was a powerful lesson in the importance of listening first and asking smart questions—one that Myra would carry into her agency. This approach has become a cornerstone of Borshoff’s philosophy, fostering successful, trusting client relationships that have thrived for four decades.
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Borshoff has been in business 40 years, and for the past 30 years, we’ve been building, honing, and perfecting our PR trainings for executives. We started with Media Training – and it’s still our most in-demand training today. Soon after, we added Speakers Training, then Crisis Communications Training, and now Manager Communications Training.
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If you’re a leader, you’re a writer. Every day you coach, guide, persuade, negotiate and share decisions. And a lot of that is done in written form.
Why is writing so important for leaders?
Everyday you write emails, proposals, responses, social media posts, texts, speeches, you name it. And some of those are more effective than others. So how can you write in a way that gets the results you want?
Better writing for leaders and better business writing really comes down to three big ideas.
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We explore a broad variety of topics related to design and architecture in this episode of ShoffChats, with Wil Marquez and Ryan Noel. Wil Marquez, of w/Purpose, has a long history of architecture and space planning all over the country. Ryan and Wil discuss how design affects cities, employees and community life pre and post pandemic.
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What makes a capital campaign successful? Join us as we have a conversation with Kara Kovert Pray of the Indianapolis Motor Speedway Museum and Ted Grossnickle of Johnson, Grossnickle and Associates about attracting donors. They share how to craft a campaign using stories and helping donors see their impact and find meaning. We’ll hear about the changes to come in the new and improved IMS Museum, as well as some trends in giving and philanthropy in the country.
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In this episode of ShoffChats, we sit down with Nikki Lewallen Gregory of People Forward Network to discuss the importance of creating and sustaining people-first workplaces, with podcasts being a successful tool for doing so. We’ll share how connection and communication impact relationships, company culture, employee satisfaction, leadership effectiveness and more.
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In this episode of ShoffChats, we talk with Ebony Chappel and Sarah Evans about Belmont Beach – once a segregated swimming spot along the White River in Indianapolis. They share what local citizens and community organizations are doing to revitalize and reimagine this natural gem for current and future generations and why these treasured landmarks are important to our neighborhoods.
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Most business executives would tell you what they want from public relations is visibility. But what they’re really seeking is credibility. They want third party validation. They want trust.
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