Public Relations Archives

October 3, 2024

Carrying on the Legacy of a True Legend

3 minute read

Before she launched her public relations agency in 1984, Myra Borshoff made a bold move: she reached out to Edward Bernays, often hailed as the “Father of PR,” in New York City. Eager for a treasure trove of insights, Myra entered the meeting with her notebook ready. But what unfolded was unexpected; Bernays spent most of the time asking her questions and truly listening. It was a powerful lesson in the importance of listening first and asking smart questions—one that Myra would carry into her agency. This approach has become a cornerstone of Borshoff’s philosophy, fostering successful, trusting client relationships that have thrived for four decades.

August 21, 2024

PR Training for Executives: Communicate with Confidence

3 minute read

Borshoff has been in business 40 years, and for the past 30 years, we’ve been building, honing, and perfecting our PR trainings for executives. We started with Media Training – and it’s still our most in-demand training today. Soon after, we added Speakers Training, then Crisis Communications Training, and now Manager Communications Training.

May 24, 2024

Three Ways Leaders Can Be Better Writers

4 minute read

If you’re a leader, you’re a writer. Every day you coach, guide, persuade, negotiate and share decisions. And a lot of that is done in written form.

Why is writing so important for leaders?

Everyday you write emails, proposals, responses, social media posts, texts, speeches, you name it. And some of those are more effective than others. So how can you write in a way that gets the results you want?

Better writing for leaders and better business writing really comes down to three big ideas.

February 23, 2024

Flip Your Focus: The Value of “Internal First” Crisis Communication Strategies

3 minute read

Boeing CEO Dave Calhoun didn’t mince words after he learned of the harrowing experience of Alaska Airlines Flight 1282. In acknowledging the mid-air blowout of a panel that left a gaping hole in the side of the plane, he adamantly exclaimed a situation like this “can never happen again.”

November 30, 2023

ShoffChats: Space, Togetherness and Publicness in a Post-Pandemic World

1 minute read

We explore a broad variety of topics related to design and architecture in this episode of ShoffChats, with Wil Marquez and Ryan Noel. Wil Marquez, of w/Purpose, has a long history of architecture and space planning all over the country. Ryan and Wil discuss how design affects cities, employees and community life pre and post pandemic.

October 26, 2023

ShoffChats: Creating Connections with Donors Through Story

1 minute read

What makes a capital campaign successful? Join us as we have a conversation with Kara Kovert Pray of the Indianapolis Motor Speedway Museum and Ted Grossnickle of Johnson, Grossnickle and Associates about attracting donors. They share how to craft a campaign using stories and helping donors see their impact and find meaning. We’ll hear about the changes to come in the new and improved IMS Museum, as well as some trends in giving and philanthropy in the country.

September 28, 2023

ShoffChats: Using Podcasting to Build People First Workplaces

1 minute read

In this episode of ShoffChats, we sit down with Nikki Lewallen Gregory of People Forward Network to discuss the importance of creating and sustaining people-first workplaces, with podcasts being a successful tool for doing so. We’ll share how connection and communication impact relationships, company culture, employee satisfaction, leadership effectiveness and more.

August 31, 2023

ShoffChats: Belmont Beach – Reimagining Community Spaces

1 minute read

In this episode of ShoffChats, we talk with Ebony Chappel and Sarah Evans about Belmont Beach – once a segregated swimming spot along the White River in Indianapolis. They share what local citizens and community organizations are doing to revitalize and reimagine this natural gem for current and future generations and why these treasured landmarks are important to our neighborhoods.

April 13, 2023

The Dirty Little Secret About PR

2 minute read

Most business executives would tell you what they want from public relations is visibility. But what they’re really seeking is credibility. They want third party validation. They want trust.

March 8, 2023

Telling the Stories of Black Women and Girls

3 minute read

Occasionally, you meet someone and think, “Wow, that person is really going places.” You can see them rising in the ranks of our community’s corporate, political or leadership structure, or rising to a role in a national organization and making waves across the country. That was my reaction when I first heard Tamara Winfrey-Harris speak at a Women’s Fund of Central Indiana event. Her content and presentation style gave the feeling she breathed rarefied air, and we were blessed to be in her presence. There was no arrogance or ego, just the sense that we would all benefit from listening.

12 3 4 Next ›Last »

Carrying on the Legacy of a True Legend

Flip Your Focus: The Value of “Internal First” Crisis Communication Strategies

ShoffChats: Space, Togetherness and Publicness in a Post-Pandemic World

ShoffChats: Creating Connections with Donors Through Story

ShoffChats: Using Podcasting to Build People First Workplaces

ShoffChats: Belmont Beach – Reimagining Community Spaces

Category

The Mindful Bullhorn

Recent Posts