Employee Engagement and Communications Archives - Page 4 of 5

June 12, 2020

Employer Brand Strategy: COVID-19 and Beyond

2 minute read

In a recent episode of Shoff Chats, Borshoff had the pleasure of hosting an informative discussion led by Terra Doyle, Sr. Director of Talent Acquisition at Roche, focused on a topic that’s very top-of-mind right now for employers: maintaining or strengthening employer brands during the global health crisis. What should HR and internal communications professionals keep in mind as they examine their talent recruitment strategies and employee experience initiatives through this new lens? Here are three key learnings from our chat:

June 9, 2020

Storytelling as a Strategic Approach for D&I Communications

3 minute read

We talked about the importance of authenticity, connection and empathy for diversity and inclusion communications in our recent blog post. Now, let’s dive more deeply into the use of storytelling as part of a successful diversity & inclusion strategy.

May 26, 2020

Five Things to Plan for as Your Workforce Returns Post-COVID-19

3 minute read

As recent as a few weeks ago, we were still talking about going “back to normal.” But as we’ve learned and observed alongside our clients and our own staff, it’s obvious that work life and culture as we know it have been forever changed. We will “go back,” just not to normal.

May 18, 2020

Authentic and Effective Diversity & Inclusion Communications: 4 Important Considerations

2 minute read

Today, virtually every company large or small has a stated commitment to diversity and inclusion. Certain activities that support D&I can be fairly straightforward, and many organizations start with an external approach – focusing on talent recruitment and hiring. But things grow more complex when companies work to implement an overarching strategic approach into their culture – which they should, if they want to create impact and achieve meaningful outcomes. Here are four important initial considerations that can help D&I communications start on the right path.

May 11, 2020

Impact of COVID-19 on the Internal Communications Profession: Borshoff’s Group of Global Pros Weighs In

3 minute read

There was no shared coffee and donuts in our Mass Ave gathering space last week as Borshoff brought together – virtually – our networking group of internal communicators for a “Shoff Chat.” I knew our discussion wouldn’t be typical either – after all, COVID-19 has been shifting our profession before our eyes. I was grateful to bring in Rebecca Ellis, managing director of The Performance Lab, as our moderator.

April 15, 2020

Defining Your Leadership Through Communications

2 minute read

In the first few weeks of the COVID-19 pandemic, the best leaders were those who communicated with employees with empathy, truth and frequency. Our advice to clients in the early days was the same as it would be in any crisis. Communicate with:

July 15, 2019

Making the Most Out of Your Internship Program

3 minute read

There are many talented young professionals entering our industry, and we were lucky to have two of the best—Aspen Schopp and Brenna Finlay—join us this spring as interns. Throughout their internships, they explored working at a full-service PR and advertising agency and prepared for a professional communications career while contributing to real agency and client work. Before our time with Aspen came to a close, we asked her to share some key learnings about what a strong intern program looks like and how interns can best contribute at an agency.

May 29, 2019

Books We Love – Fusion: How Integrating Brand and Culture Powers the World’s Greatest Companies

3 minute read

When you think of iconic brands, you may think of companies such as Starbucks, Amazon and Apple. These brands tend to do well financially, but they also score high as great places to work and as authentic corporate citizens. They’ve discovered the magic mix of brand and culture that drives success and positions them as top global companies.

May 10, 2019

How Bringing Positivity Into The Workplace Creates Better Work

3 minute read

I’ve always thought of myself as a positive person, but in the daily grind, it’s easy to get caught up in what’s wrong, what needs to be fixed or what should improve. That’s exactly what Max Yoder tries to address in his new book, Do Better Work.

April 9, 2019

Books We Love: The Power Of A Positive Team

2 minute read

I consider myself a pretty optimistic, positive person. I intuitively get the importance of positivity for my own personal sanity and happiness, and I know that a positive leader has more influence with her team.

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Employer Brand Strategy: COVID-19 and Beyond

Storytelling as a Strategic Approach for D&I Communications

Five Things to Plan for as Your Workforce Returns Post-COVID-19

Authentic and Effective Diversity & Inclusion Communications: 4 Important Considerations

Impact of COVID-19 on the Internal Communications Profession: Borshoff’s Group of Global Pros Weighs In

Defining Your Leadership Through Communications

Making the Most Out of Your Internship Program

Books We Love – Fusion: How Integrating Brand and Culture Powers the World’s Greatest Companies

How Bringing Positivity Into The Workplace Creates Better Work

Books We Love: The Power Of A Positive Team

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