Insights, news and knowledge.

May 24, 2024

Three Ways Leaders Can Be Better Writers

4 minute read

If you’re a leader, you’re a writer. Every day you coach, guide, persuade, negotiate and share decisions. And a lot of that is done in written form.

Why is writing so important for leaders?

Everyday you write emails, proposals, responses, social media posts, texts, speeches, you name it. And some of those are more effective than others. So how can you write in a way that gets the results you want?

Better writing for leaders and better business writing really comes down to three big ideas.

March 28, 2024

Borshoff + AI: How Creative Thinking Powers The Robots

4 minute read

If your agency or marketing team is anything like Borshoff, you’ve got thoughts about AI. If you’re a lot like us, you’re curious, intrigued and maybe uncertain about how to leverage these new powers. Our team has embraced the technology and we enjoy experimenting with Generative AI in just about every capacity, from content to imagery to strategy briefs to research and discovery. There is value and demand for this technology and tool, but how do we get the most out of it to ensure authentic human connections? How can it help us inspire, move and motivate real human behavior?

January 25, 2024

ShoffChats: Where Do Humans and AI Intersect? A Content Strategy Discussion

1 minute read

We explore a broad variety of topics related to design and architecture in this episode of ShoffChats, In In our conversation, we’ll discuss and debate generative AI’s impact on content strategy, writing, performance and its ability to truly create meaningful connections with humans. Specifically, we’ll discuss how we are and are not using AI in our roles as content marketers. Where we’ve seen successes. Where we’ve seen failures. What have we learned about the use of generative AI in answering real human questions in original ways, increasing SERP rankings, driving brand purpose and converting revenue?

November 30, 2023

ShoffChats: Space, Togetherness and Publicness in a Post-Pandemic World

1 minute read

We explore a broad variety of topics related to design and architecture in this episode of ShoffChats, with Wil Marquez and Ryan Noel. Wil Marquez, of w/Purpose, has a long history of architecture and space planning all over the country. Ryan and Wil discuss how design affects cities, employees and community life pre and post pandemic.

October 26, 2023

ShoffChats: Creating Connections with Donors Through Story

1 minute read

What makes a capital campaign successful? Join us as we have a conversation with Kara Kovert Pray of the Indianapolis Motor Speedway Museum and Ted Grossnickle of Johnson, Grossnickle and Associates about attracting donors. They share how to craft a campaign using stories and helping donors see their impact and find meaning. We’ll hear about the changes to come in the new and improved IMS Museum, as well as some trends in giving and philanthropy in the country.

September 28, 2023

ShoffChats: Using Podcasting to Build People First Workplaces

1 minute read

In this episode of ShoffChats, we sit down with Nikki Lewallen Gregory of People Forward Network to discuss the importance of creating and sustaining people-first workplaces, with podcasts being a successful tool for doing so. We’ll share how connection and communication impact relationships, company culture, employee satisfaction, leadership effectiveness and more.

August 31, 2023

ShoffChats: Belmont Beach – Reimagining Community Spaces

1 minute read

In this episode of ShoffChats, we talk with Ebony Chappel and Sarah Evans about Belmont Beach – once a segregated swimming spot along the White River in Indianapolis. They share what local citizens and community organizations are doing to revitalize and reimagine this natural gem for current and future generations and why these treasured landmarks are important to our neighborhoods.

June 29, 2023

ShoffChats: Meeting People Where They Are

1 minute read

In this episode we talk with Erika Putinsky, VP of Customer Education at Mailchimp about everything from integrating AI to create more meaningful virtual experiences to new and innovative ways content creators are using digital platforms.

June 27, 2023

Mid-Year Check In: Have our 2023 Media Predictions Come True?

3 minute read

At the beginning of each year, the Borshoff media team compiles our research – historical campaign performance, reporting insights, data from the previous year – to provide predictions around media trends that will guide strategy and ultimately success for our clients. Here’s what we predicted late last year, and an update on how those predictions are playing out.

April 13, 2023

The Dirty Little Secret About PR

2 minute read

Most business executives would tell you what they want from public relations is visibility. But what they’re really seeking is credibility. They want third party validation. They want trust.

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Insights, news and knowledge.

Insights, news and knowledge.

Borshoff + AI: How Creative Thinking Powers The Robots

ShoffChats: Where Do Humans and AI Intersect? A Content Strategy Discussion

ShoffChats: Space, Togetherness and Publicness in a Post-Pandemic World

ShoffChats: Creating Connections with Donors Through Story

ShoffChats: Using Podcasting to Build People First Workplaces

ShoffChats: Belmont Beach – Reimagining Community Spaces

ShoffChats: Meeting People Where They Are

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