Maybe it’s student loans, maybe it’s the rising cost of avocados, but millennials carry a lot of debt. About two-thirds have at least $10,000 in student debt alone, and one in four millennials with $30,000 or more in debt expect to take more than 20 years to pay it off, according to a survey by ORC International.
Would it surprise you to know that healthcare spending accounts for 17.9 percent of the U.S. economy? Staggering, huh? And women drive a majority of that spending by making the majority of healthcare decisions, not only for themselves, but also for family. In fact, 59 percent of women make healthcare decisions for others.
Picture your customer.
Who is the person most likely to purchase your product or service? How old is he or she? Where do they live? What is their life like? What do they value? What problems do they need solved?
Every organization has a brand. The difference between organizations that succeed and ones that fail is often how well defined that brand is, how it resonates with consumers, and how consistently the organization upholds it.
Roughly once per week, a prospective client asks for a specific deliverable, say, a website, a brochure or some other marketing vehicle. While the ask is certainly flattering, that’s not how Borshoff approaches brand development. We typically start by asking a lot of questions, such as:
Can we all stop using the word “branding?”
It has wormed its way out of the business community and into pop culture. Now athletes and Instagram influencers talk about “branding” themselves and I find myself wondering what they’re talking about.
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