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Does your marketing make your bank look outdated and inferior?
December 14, 2018

Does Your Bank’s Marketing Make You Look Outdated & Inconvenient?

  • Posted By : Adam Hoover/
  • 0 comments /
  • Under : Advertising, Brand Development, Digital and Web
4 minute read

Does your marketing sell the advantages of working with your regional bank or credit union? Or does it reinforce negative stereotypes that prevent people from doing business with you?

Read More


Animated coins, computer and banking info
June 12, 2018

How Community Banks Can Sell Loans to Millennials

  • Posted By : Adam Hoover/
  • 0 comments /
  • Under : Advertising
4 minute read

Maybe it’s student loans, maybe it’s the rising cost of avocados, but millennials carry a lot of debt. About two-thirds have at least $10,000 in student debt alone, and one in four millennials with $30,000 or more in debt expect to take more than 20 years to pay it off, according to a survey by ORC International.

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Female-Driven Healthcare Economy
March 5, 2018

Marketing Implications Of A Female-Driven Healthcare Economy

  • Posted By : Adam Hoover/
  • 0 comments /
  • Under : Advertising
2 minute read

Would it surprise you to know that healthcare spending accounts for 17.9 percent of the U.S. economy? Staggering, huh? And women drive a majority of that spending by making the majority of healthcare decisions, not only for themselves, but also for family. In fact, 59 percent of women make healthcare decisions for others.

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Why Healthcare Marketers Need To Think Like Retail Marketers
January 10, 2018

Why Healthcare Marketers Need To Think Like Retail Marketers

  • Posted By : Jennifer Berry/
  • 0 comments /
  • Under : Advertising
2 minute read

Things were different in the days before the Internet.

Of course, you knew that.

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How To Create Revealing Customer Personas
August 28, 2017

How To Create Revealing Customer Personas

  • Posted By : Borshoff Staff/
  • 0 comments /
  • Under : Advertising, Brand Development
2 minute read

Picture your customer.

Who is the person most likely to purchase your product or service? How old is he or she? Where do they live? What is their life like? What do they value? What problems do they need solved?

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How Borshoff Approaches Brand Development
August 14, 2017

How Borshoff Approaches Brand Development

  • Posted By : Adam Hoover/
  • 0 comments /
  • Under : Advertising, Brand Development
3 minute read

Roughly once per week, a prospective client asks for a specific deliverable, say, a website, a brochure or some other marketing vehicle. While the ask is certainly flattering, that’s not how Borshoff approaches brand development. Read More


Stop Using The Word "Branding"
August 7, 2017

Stop Using The Word “Branding”

  • Posted By : Adam Hoover/
  • 0 comments /
  • Under : Advertising, Brand Development
1 minute read

Can we all stop using the word “branding?”

It has wormed its way out of the business community and into pop culture. Now athletes and Instagram influencers talk about “branding” themselves and I find myself wondering what they’re talking about.

Read More


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