Carrying on the Legacy of a True Legend
Before she launched her public relations agency in 1984, Myra Borshoff made a bold move: she reached out to Edward Bernays, often hailed as the “Father of PR,” in New […]
Digital & Web
We specialize in performance-focused and user-centric digital marketing strategies. From websites to apps to digital marketing campaigns, our team creates custom ideas for brands in various industries. We work with you to design digital assets and campaigns that help your audiences better perform online tasks, enhance their overall experiences, and sell products and services. Borshoff is committed to helping you reach your goals through relentless measurement, reporting, and optimization.
Information Architecture
Borshoff gathers the user and market research needed to deliver personas, sitemaps, and wireframes that prioritize both internal enterprise goals as well as user goals. With both perspectives in hand, we’ll design a website experience that users can easily navigate to complete their tasks and reach your objectives.
Content Marketing
We believe that content must return value to a brand’s audience. Whether informative, educational, or entertaining, we’ll help you design a creative and distribution strategy across your social media, video, blog, and email channels. We’ll look at your data including keyword research, persona needs, and past performance tracking to develop assets that encourage action.
Website Design & Development
We make it easy for your visitors to find what they’re looking for with clear navigation and strong calls to action. Our team will lead you through user research, strategy, messaging, design, and development to bring your brand to life and engage your audiences online.
App Development
Apps connect brands to audiences in engaging and interesting ways to form long-term relationships beyond just the transactional. We consider your audience demands, your business goals, and how your brand can delight in unexpected ways. From B2B to B2C applications, we’ll design the right technology, functionality, and user experience for your needs.
Search Engine Optimization (SEO)
SEO is not a tactic to create overnight success, nor is it something you can “trick” Google into winning. It requires constant focus, work, and continued maintenance. We help keep you on the smartest path to accomplish your business goals with proper content planning, site structure, and execution.
Borshoff’s SEO capabilities are rooted in best practices and proven expertise, and are not verified or endorsed by Google.
Digital Media Planning and Buying
During the planning process, we strategically select the ideal mix of media platforms to advertise on during a specific period to achieve your campaign goals. Our Google Certified planners are experts in paid search, display, streaming video and audio, and social media.
Digital Advertising Design
Our digital designers are trained experts in digital design practices that engage and convert. They are masters in balancing beautiful design with smart UX that drives users toward your goals. Our team carefully considers everything from layout, CTAs, buttons, form fields, and A/B testing options to maximize your cost per conversion.
Reporting & Conversion Rate Optimization (CRO)
We want to know who is visiting and converting through your site and why others are not. We test, analyze, improve, and optimize until we exceed your goals.
Digital & Web Blogs
ShoffChats: Where Do Humans and AI Intersect? A Content Strategy Discussion
We explore a broad variety of topics related to design and architecture in this episode of ShoffChats, In In our conversation, we’ll discuss and debate generative AI’s impact on content […]
ShoffChats: Meeting People Where They Are
In this episode we talk with Erika Putinsky, VP of Customer Education at Mailchimp about everything from integrating AI to create more meaningful virtual experiences to new and innovative ways […]