Carrying on the Legacy of a True Legend
Before she launched her public relations agency in 1984, Myra Borshoff made a bold move: she reached out to Edward Bernays, often hailed as the “Father of PR,” in New […]
Advertising
Our team immerses itself in a deep understanding of your industry, your customers, and their decision-making behaviors to solve your most complex marketing challenges. We leverage both strategic planning and fearless creativity to deliver unexpected ideas your customers can’t help but pay attention to. Whether its broadcast, print, digital, or integrated, your campaign will be measured and optimized to exceed your goals.
Market Research and Planning
Our planners utilize a deep toolbox of qualitative and quantitative research methodologies to uncover the insights needed to differentiate your campaigns and deliver strategies that reach your customers both rationally and emotionally. We commit to bringing you the insights you haven’t already uncovered.
Campaign Strategy
Bold, creative solutions and results that exceed expectations start with smart strategies. Borshoff creates marketing plans considering the most effective and efficient paid and owned media channels with campaign concepts, messaging, and design that are strikingly distinctive in your industry.
Video and Broadcast
From national broadcast to video content for your social channels, our team of storytellers and production pros have custom solutions for your budget. With expertise in TV, radio, motion graphics, explainer, internal communications, testimonial, and brand videos, we’re ready to start scripting (or not script at all).
Print and Out of Home
When your brand only has a few seconds to gain your audience’s attention, our talented team of designers and writers are here to help. From headline writing to beautiful photography and layout design, we create bold ads that compel action.
Digital and Social Media Advertising
Borshoff’s digital team develops strategies and creative designed with user experience best practices to ensure everything from ad format, messaging, calls to action, and button colors is driving qualified clicks. Campaigns are measured and optimized to become smarter as time goes on.
Media Planning and Buying
A deep bench of traditional and Google Certified digital media planners and buyers set their sights on finding your target audiences at the right place and time to drive action. Our team will help you develop, place, manage, and track your media buys in TV, radio, print, OOH, nontraditional, display, social, streaming, and paid search.
Advertising Blogs
The Mindful Bullhorn: Redefining a Comic Icon: A Superhero’s Impact In This Universe
In the latest episode of The Mindful Bullhorn we have the honor of speaking to Peter Ramsey, Academy Award winning director of Spider-Man: Into the Spider-Verse and as executive producer […]
The Mindful Bullhorn: NCAA’s Horizon League Recharges its Brand with Major Experiences and Impact
In our conversation with the NCAA’s Horizon League Commissioner, Julie Roe Lach, we’ll discuss how she’s leveraging more than 25 years of college athletics experience into leading the league’s growth […]