The Mindful Bullhorn

Bullhorns are famously loud, directional, and attention-getting. A mindful one, though, uses its power and voice with strategy and intention – considering the needs of its audience first to offer something of value. It embraces the unexpected. It creates conversation. It establishes trust.

Borshoff’s YouTube and podcast series brings marketers and creatives purposeful discussions around relevant and timely topics. Each episode tells the story of how a brand, and the people behind the brand, are making an impact on the world, their industries and their audiences.

Latest Episode:

Indianapolis Colts Activate Their Brand Through Fan-Focused Experiences

In our conversation with Roger VanDerSnick, Chief Sales and Marketing Officer for the NFL’s Indianapolis Colts, we’ll discuss his work with CPG giant P&G, and his transition into sports marketing. Learn about what influences NFL attendance, fan engagement and how Roger and his team navigate the unexpected, like when a first-round draft pick and rookie star quarterback sustains a season-ending injury. We delve into the Colts marketing playbook and how the team activates its brand in advertising, stadium experiences and in the community.

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Past Episodes of The Mindful Bullhorn

Interested in suggesting a topic or speaking in a future episode?

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