Bringing the magic of shared experiences to life.

The vision for Moon Drops came from a few friends sitting around a bonfire with a good drink. From there came the plan to produce superior quality spirits with hand-selected, locally sourced ingredients. But these friends, even after a drink at the bonfire, knew that a great product isn’t enough–they’d also need a strong brand to carve out Moon Drops’ niche in the deeply competitive craft distillery market.

Borshoff started with discovery, research, and a comprehensive competitive analysis. We unearthed the spirit (forgive the pun) of what would position Moon Drops perfectly: “The magic of shared experiences over a good drink.” With that established, messaging came naturally, a website was built, and the Moon Drops Distillery brand was born. The brand quickly gained widespread attention and recognition within the craft distillery market, including a premium concession space at Gainbridge Fieldhouse during Indiana Pacers’ games and expanding distribution far beyond Indiana.