Helping a small university share its big impact on the community. 

As a small Catholic university in Indiana’s largest city, Marian University experiences fierce competition from larger state schools for both enrollment and local awareness. To help expand the university’s share of voice in central Indiana, Marian University partnered with Borshoff to enhance its proactive media relations efforts. 

Borshoff provided media and public relations strategy and implementation to Marian University by identifying and sharing positive and inspiring stories of the university’s students, faculty and staff. Colleges and universities have a plethora of stories to tell, but the key is to identify those that the media, and therefore the public, will find most compelling and unique. Marian and Borshoff work together to glean, research, and pitch the best and most timely opportunities.