Delivering the goods.

Alliant Energy, the largest energy company in Iowa and Wisconsin, approached Borshoff while considering a media agency change. With over 20 campaigns running each year, they sought a strategic media partner capable of managing 100+ campaign sets, analyzing real-time metrics for ROI optimization, and providing reliable account management to foster trust and alleviate internal workload. 

Borshoff leveraged the Alliant Energy brand top-of-the-funnel campaign to raise awareness and support activation and web lift for other product offerings. The Borshoff media team applied strategic targeting, flighting, and pulsing to product offerings to achieve optimal reach and frequency without over-saturation. Our media results exceeded client KPIs on all 20+ programs with 50+ campaigns and 300+ targeted campaign sets, and attained more than a 47% increase in web engagement and increased time on the website by 50%.