The average consumer might have fewer choices for energy and water providers than, say, stores to buy clothes or cars. But utility marketing shouldn’t take that for granted. It’s important to articulate the value that you deliver to them and build and reinforce your customer relationships, and that requires utilities to go beyond running perfunctory brand campaigns and start putting the same care into marketing as B2C organizations in competitive industries.
The average cost for a day in the ballpark for two people is just over $75. This includes tickets, hot dogs, beverages and parking to a major league baseball game. While some professional sports and MLB teams do a great job offering lower ticket price options, the teams ultimately rely on the star power of the players, the excitement of current events and the team’s winning record to drive ticket sales and attendance.
Maybe it’s student loans, maybe it’s the rising cost of avocados, but millennials carry a lot of debt. About two-thirds have at least $10,000 in student debt alone, and one in four millennials with $30,000 or more in debt expect to take more than 20 years to pay it off, according to a survey by ORC International.
Most utilities work very hard at customer service. But to further build trust and meet shared goals, utilities need to also educate customers on resource consumption and how it impacts their rates.
Borshoff has spent decades helping hospitals forge lasting relationships with patients, families and communities. Here are five strategies to help your hospital grow stronger connections with the people you serve:
Would it surprise you to know that healthcare spending accounts for 17.9 percent of the U.S. economy? Staggering, huh? And women drive a majority of that spending by making the majority of healthcare decisions, not only for themselves, but also for family. In fact, 59 percent of women make healthcare decisions for others.
Learn more about our virtual content series for professionals seeking to connect and learn from their peers.
- Flip Your Focus: The Value of “Internal First” Crisis Communication Strategies
- ShoffChats: Where Do Humans and AI Intersect? A Content Strategy Discussion
- ShoffChats: Space, Togetherness and Publicness in a Post-Pandemic World
- ShoffChats: Creating Connections with Donors Through Story
- Connecting With Humans – Using Robots