Your organization will experience crisis. Mistakes will be made. Someone will have a bad experience. A member of your organization will say or do something dumb, or heaven forbid, criminal. And because everyone with a smartphone is a publisher, small fires are harder to contain.
Your organization will experience crisis. Mistakes will be made. Someone will have a bad experience. A member of your organization will say or do something dumb, or heaven forbid, criminal. And because everyone with a smartphone is a publisher, small fires are harder to contain. That’s why every organization needs to incorporate social media strategy in crisis communications plans.
Using the wrong image size for a social media post is like trying to wear a thick sock with a thin shoe. Sometimes it works, but it’s uncomfortable, you know it’s not the best fit and let’s be honest – it looks weird.
Another day, another social media update, amirite? Except this time, the change was pretty significant.
Just a few weeks ago, Instagram changed its newsfeed so users experience content based on an algorithmic feed, a la Facebook, instead of a chronological one. Now, the app will show you what it thinks you want to see first, even if the content is a few hours old.
I’ve spent the better part of my career communicating about road and sewer construction. Glamorous, I know, but it’s important to educate residents about publicly funded projects.