BorshoffBorshoffBorshoffBorshoff
  • Work
  • Industries
    • Education
    • Healthcare
    • Membership
    • Retail Banking
    • Sports and Entertainment
    • Utilities
  • Services
    • Advertising
    • Brand Development
    • Crisis & Issues Management
    • Digital & Web
    • Employee Engagement & Communications
    • Public Relations
  • People
  • Insights
    • Blog
    • Shoff Chats
  • Contact
  • Work
  • Industries
    • Education
    • Healthcare
    • Membership
    • Retail Banking
    • Sports and Entertainment
    • Utilities
  • Services
    • Advertising
    • Brand Development
    • Crisis & Issues Management
    • Digital & Web
    • Employee Engagement & Communications
    • Public Relations
  • People
  • Insights
    • Blog
    • Shoff Chats
  • Contact
Animated coins, computer and banking info
June 12, 2018

How Community Banks Can Sell Loans to Millennials

  • Posted By : Adam Hoover/
  • 0 comments /
  • Under : Advertising
4 minute read

Maybe it’s student loans, maybe it’s the rising cost of avocados, but millennials carry a lot of debt. About two-thirds have at least $10,000 in student debt alone, and one in four millennials with $30,000 or more in debt expect to take more than 20 years to pay it off, according to a survey by ORC International.

Read More


educating utility customers
May 29, 2018

How Educating Utility Customers Makes Your Organization Stronger

  • Posted By : Jennifer Dzwonar, APR/
  • 0 comments /
  • Under : Advertising, Public Relations
3 minute read

Most utilities work very hard at customer service. But to further build trust and meet shared goals, utilities need to also educate customers on resource consumption and how it impacts their rates.

Read More


hospital marketing
March 22, 2018

Five Ways Hospital Marketing Can Reach A Wider Audience

  • Posted By : Jennifer Berry/
  • 0 comments /
  • Under : Advertising
3 minute read

Borshoff has spent decades helping hospitals forge lasting relationships with patients, families and communities. Here are five strategies to help your hospital grow stronger connections with the people you serve:

Read More

Female-Driven Healthcare Economy
March 5, 2018

Marketing Implications Of A Female-Driven Healthcare Economy

  • Posted By : Adam Hoover/
  • 0 comments /
  • Under : Advertising
2 minute read

Would it surprise you to know that healthcare spending accounts for 17.9 percent of the U.S. economy? Staggering, huh? And women drive a majority of that spending by making the majority of healthcare decisions, not only for themselves, but also for family. In fact, 59 percent of women make healthcare decisions for others.

Read More


Why Healthcare Marketers Need To Think Like Retail Marketers
January 10, 2018

Why Healthcare Marketers Need To Think Like Retail Marketers

  • Posted By : Jennifer Berry/
  • 0 comments /
  • Under : Advertising
2 minute read

Things were different in the days before the Internet.

Of course, you knew that.

Read More


January 1, 2018

Happy New Year!

  • Posted By : Borshoff Staff/
  • 0 comments /
  • Under : Brand Development
1 minute read

Everything we do is greater than the sum of our individual contributions. So we got together over lunch to make this for you.

Read More


Four Ways To Find The Right Agency Partner Using RFPs (If You Have To)
December 29, 2017

Four Ways To Find The Right Agency Partner Using RFPs (If You Have To)

  • Posted By : Borshoff Staff/
  • 0 comments /
  • Under : Advertising, Brand Development, Public Relations
5 minute read

Before you issue your next RFP to select an agency partner, stop and ask, “why.” Are you legally required to issue RFPs? Do your bylaws require it? Or is it just the way it’s always been done? If it’s not required, consider these reasons to ditch RFPs. If it is required, read on for four ways to find the right agency partner using RFPs.

Read More


December 12, 2017

Derek Finds A Tree

  • Posted By : Borshoff Staff/
  • 0 comments /
  • Under : Advertising, Digital and Web
1 minute read

Following on the heels of 2016’s critically hailed short, “Hand Turkey,” Borshoff delivers the second installment of our holiday triptych, “Derek Finds A Tree.”

Read More


How To Find The Right Agency Without Using RFPs
September 11, 2017

How To Find the Right Agency Partner Without Using RFPs

  • Posted By : Borshoff Staff/
  • 0 comments /
  • Under : Advertising, Brand Development
3 minute read

Is your company’s standard protocol to issue an RFP when you’re looking for a new agency partner? If so, why?

Read More


How To Create Revealing Customer Personas
August 28, 2017

How To Create Revealing Customer Personas

  • Posted By : Borshoff Staff/
  • 0 comments /
  • Under : Advertising, Brand Development
2 minute read

Picture your customer.

Who is the person most likely to purchase your product or service? How old is he or she? Where do they live? What is their life like? What do they value? What problems do they need solved?

Read More


12345
Category
  • Advertising
  • Agency Life
  • Brand Development
  • Crisis Management
  • Digital and Web
  • Employee Engagement and Communications
  • Public Relations
  • WBE
Shoff Chats

Learn more about our virtual content series for professionals seeking to connect and learn from their peers.

See our previous Shoff Chats.

Recent Posts
  • Trends and Truths About Local News Media Coverage
  • Can marketing (to your employees) save your organization?
  • Three Ways to Escape the Buzzword Echo Chamber
  • 5 Ways to Maximize Relationships Between Your In-house Team and Your Agency
  • Three Simple Practices To Boost Your Marketing Efforts

Borshoff logo

 

Careers
Contact Us

 

 


© BORSHOFF IS A NATIONALLY CERTIFIED WOMEN’S BUSINESS ENTERPRISE (WBE). ALL RIGHTS RESERVED.