How To Find the Right Agency Partner Without Using RFPs
3 minute read
Is your company’s standard protocol to issue an RFP when you’re looking for a new agency partner? If so, why?
How To Create Revealing Customer Personas
2 minute read
Picture your customer.
Who is the person most likely to purchase your product or service? How old is he or she? Where do they live? What is their life like? What do they value? What problems do they need solved?
How Borshoff Approaches Brand Development
3 minute read
Roughly once per week, a prospective client asks for a specific deliverable, say, a website, a brochure or some other marketing vehicle. While the ask is certainly flattering, that’s not how Borshoff approaches brand development. Read More
Stop Using The Word “Branding”
1 minute read
Can we all stop using the word “branding?”
It has wormed its way out of the business community and into pop culture. Now athletes and Instagram influencers talk about “branding” themselves and I find myself wondering what they’re talking about.
Borshoff Designers Make Noise For Bigger Picture Show
Once a year, local designers – more than 70 this time – remix and re-imagine movie posters for the Bigger Picture Show, a silent auction fund raiser for Indy Film Fest.
I’m Not Your Inspiration – But I Am Kind Of A Big Deal
1 minute read
For more than 30 years, Borshoff has collaborated with the Indiana Governor’s Council for People with Disabilities. And each March, we help produce materials to celebrate Disability Awareness Month.
Middle Waves Poster Show
1 minute read
In 2016, former art director Adam Johnson and former senior graphic designer John Ilang-ilang were approached to design posters for Middle Waves, a new music festival in their hometown.
Rose-Hulman Tutoring Saves The Day For Students
Math and science concepts can feel like evil adversaries to a teenager. (OK, most of us are intimidated by parabolas and oxidizers.) But at least for the 6th through 12th graders of the world, there’s Rose-Hulman’s AskRose. With this free tutoring service, knowledge is dispensed by some of the brightest engineering students in the country.
Indianapolis Indians: The Farm Team That Grows Legends
1 minute read
Indy’s beloved Triple-A franchise has seen its fair share of legends from Maris to McCutcheon. And what better way to kick off their 20th season at Victory Field than to celebrate the next crop of legends in the making.
Condensed Fonts And Letterpress Textures
1 minute read
Some trends are reflections of cultural swings, some are completely new and some are reinventions of previous styles. Condensed fonts and print textures are definitely of the retro variety. That said, I really like these trends for 2012.