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Female-Driven Healthcare Economy
March 5, 2018

Marketing Implications Of A Female-Driven Healthcare Economy

  • Posted By : Adam Hoover/
  • 0 comments /
  • Under : Advertising
2 minute read

Would it surprise you to know that healthcare spending accounts for 17.9 percent of the U.S. economy? Staggering, huh? And women drive a majority of that spending by making the majority of healthcare decisions, not only for themselves, but also for family. In fact, 59 percent of women make healthcare decisions for others.

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Hospital Brand Strategy
January 23, 2018

How To Build An Effective Hospital Brand Strategy

  • Posted By : Jennifer Berry/
  • 0 comments /
  • Under : Brand Development
3 minute read

Mergers, consolidation and closures make thoughtful organizational branding crucial for any healthcare system or hospital group to engage and retain patients, as well as recruit top physicians and nurses.

Here are the key factors you should consider to establish and maintain an effective brand strategy.

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Four Ways To Find The Right Agency Partner Using RFPs (If You Have To)
December 29, 2017

Four Ways To Find The Right Agency Partner Using RFPs (If You Have To)

  • Posted By : Borshoff Staff/
  • 0 comments /
  • Under : Advertising, Brand Development, Public Relations
5 minute read

Before you issue your next RFP to select an agency partner, stop and ask, “why.” Are you legally required to issue RFPs? Do your bylaws require it? Or is it just the way it’s always been done? If it’s not required, consider these reasons to ditch RFPs. If it is required, read on for four ways to find the right agency partner using RFPs.

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How To Find The Right Agency Without Using RFPs
September 11, 2017

How To Find the Right Agency Partner Without Using RFPs

  • Posted By : Borshoff Staff/
  • 0 comments /
  • Under : Advertising, Brand Development
3 minute read

Is your company’s standard protocol to issue an RFP when you’re looking for a new agency partner? If so, why?

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How To Create Revealing Customer Personas
August 28, 2017

How To Create Revealing Customer Personas

  • Posted By : Borshoff Staff/
  • 0 comments /
  • Under : Advertising, Brand Development
2 minute read

Picture your customer.

Who is the person most likely to purchase your product or service? How old is he or she? Where do they live? What is their life like? What do they value? What problems do they need solved?

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How Borshoff Approaches Brand Development
August 14, 2017

How Borshoff Approaches Brand Development

  • Posted By : Adam Hoover/
  • 0 comments /
  • Under : Advertising, Brand Development
3 minute read

Roughly once per week, a prospective client asks for a specific deliverable, say, a website, a brochure or some other marketing vehicle. While the ask is certainly flattering, that’s not how Borshoff approaches brand development. Read More


Stop Using The Word "Branding"
August 7, 2017

Stop Using The Word “Branding”

  • Posted By : Adam Hoover/
  • 0 comments /
  • Under : Advertising, Brand Development
1 minute read

Can we all stop using the word “branding?”

It has wormed its way out of the business community and into pop culture. Now athletes and Instagram influencers talk about “branding” themselves and I find myself wondering what they’re talking about.

Read More


May 8, 2017

Borshoff Designers Make Noise For Bigger Picture Show

  • Posted By : Neal Taflinger/
  • 0 comments /
  • Under : Advertising

Once a year, local designers – more than 70 this time – remix and re-imagine movie posters for the Bigger Picture Show, a silent auction fund raiser for Indy Film Fest.

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I'm Not Your Inspiration – But I Am Kind Of A Big Deal 2
November 18, 2016

I’m Not Your Inspiration – But I Am Kind Of A Big Deal

  • Posted By : Borshoff Staff/
  • 0 comments /
  • Under : Advertising
1 minute read

For more than 30 years, Borshoff has collaborated with the Indiana Governor’s Council for People with Disabilities. And each March, we help produce materials to celebrate Disability Awareness Month.

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Middle Waves Poster Show
September 20, 2016

Middle Waves Poster Show

  • Posted By : Borshoff Staff/
  • 0 comments /
  • Under : Advertising
1 minute read

In 2016, former art director Adam Johnson and former senior graphic designer John Ilang-ilang were approached to design posters for Middle Waves, a new music festival in their hometown.

Read More


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