Advertising During Political Windows
2 minute read
When placing TV or radio ads during a political window, it’s important that marketers are aware that their spots may be bumped for a political ad.
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Changing Mindsets and Behaviors Through Authentic Storytelling: Honoring the 30th Anniversary of the Americans with Disabilities Act
2 minute read
For over three decades, Borshoff has had the honor and pleasure to work with the Indiana Governor’s Council for People with Disabilities (GCPD) to educate and initiate behavior change toward people with disabilities. When we first started working with the Council in 1987, we set out to create an enduring platform that would mobilize grassroots advocacy and create awareness for people with disabilities. Every year since then, Borshoff has partnered with the GCPD to create a campaign for Disability Awareness Month in March throughout Indiana. To illustrate our approach in action, we’re sharing this year’s work and some helpful resources.
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Utility Marketing that Works: It’s Not About You
3 minute read
How often do people really think about their utility company? For most customers, it’s usually two times: When the power goes out or it’s time to pay their bill.
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Sports and Entertainment Marketing When The Gates Are Closed
3 minute read
Every sports fan across the GLOBE watched in agony as leagues and events slowly, but surely, began pulling back. At first, the NHL decided to take a little break. March Madness still planned on having its shining moment. Plenty of time before The Masters opening tee. Baseball’s Opening Day was still on track.
Then one by one, they all vanished.
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John Ferguson Loves Geico Ads
2 minute read
Leading up to Super Bowl LIII, Borshoff’s advertising team will share their favorite ad or ad campaign of all time.
Micah Sitzman’s Favorite Ad Highlights The High Life
2 minute read
Leading up to Super Bowl LIII, Borshoff’s advertising team will share their favorite ad or ad campaign of all time.
JCVD’s Epic Split Is Ashleigh Lay’s Favorite Ad
1 minute read
Even though I access almost everything from the internet, I must admit I do my best to avoid being served ads. But when you work in advertising, friends and coworkers tell you about memorable and creative ads. For example, do you remember the “Epic Split” video from Volvo? Of course you do.
Does Your Bank’s Marketing Make You Look Outdated & Inconvenient?
4 minute read
Does your marketing sell the advantages of working with your regional bank or credit union? Or does it reinforce negative stereotypes that prevent people from doing business with you?
Megan Fisher Ships Her Pants Every Time She Sees This Ad
2 minute read
Leading up to Super Bowl LIII, Borshoff’s advertising team will share their favorite ad or ad campaign of all time.
Justin Wojtowicz’s Favorite Ad Delivers An Unexpectedly Nice Gilmorgan
2 minute read
Leading up to Super Bowl LIII, Borshoff’s advertising team will share their favorite ad or ad campaign of all time.