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August 31, 2020

Advertising During Political Windows

  • Posted By : Borshoff Staff/
  • 0 comments /
  • Under : Advertising
2 minute read

When placing TV or radio ads during a political window, it’s important that marketers are aware that their spots may be bumped for a political ad.

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July 24, 2020

Changing Mindsets and Behaviors Through Authentic Storytelling: Honoring the 30th Anniversary of the Americans with Disabilities Act

  • Posted By : Dominique Gilmour/
  • 0 comments /
  • Under : Advertising, Brand Development
2 minute read

For over three decades, Borshoff has had the honor and pleasure to work with the Indiana Governor’s Council for People with Disabilities (GCPD) to educate and initiate behavior change toward people with disabilities. When we first started working with the Council in 1987, we set out to create an enduring platform that would mobilize grassroots advocacy and create awareness for people with disabilities. Every year since then, Borshoff has partnered with the GCPD to create a campaign for Disability Awareness Month in March throughout Indiana. To illustrate our approach in action, we’re sharing this year’s work and some helpful resources.

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June 22, 2020

Utility Marketing that Works: It’s Not About You

  • Posted By : Borshoff Staff/
  • 0 comments /
  • Under : Advertising
3 minute read

How often do people really think about their utility company? For most customers, it’s usually two times: When the power goes out or it’s time to pay their bill.

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April 27, 2020

Sports and Entertainment Marketing When The Gates Are Closed

  • Posted By : Borshoff Staff/
  • 0 comments /
  • Under : Advertising
3 minute read

Every sports fan across the GLOBE watched in agony as leagues and events slowly, but surely, began pulling back. At first, the NHL decided to take a little break. March Madness still planned on having its shining moment. Plenty of time before The Masters opening tee. Baseball’s Opening Day was still on track.

Then one by one, they all vanished.

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Geico Ads
January 30, 2019

John Ferguson Loves Geico Ads

  • Posted By : John Ferguson/
  • 0 comments /
  • Under : Advertising

2 minute read

Leading up to Super Bowl LIII, Borshoff’s advertising team will share their favorite ad or ad campaign of all time.

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Micah Sitzman's favorite ad campaign
January 16, 2019

Micah Sitzman’s Favorite Ad Highlights The High Life

  • Posted By : Micah Sitzman/
  • 0 comments /
  • Under : Advertising

2 minute read

Leading up to Super Bowl LIII, Borshoff’s advertising team will share their favorite ad or ad campaign of all time. 

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Ashleigh Lay loves Jean-Claude Van Damme's epic split
January 10, 2019

JCVD’s Epic Split Is Ashleigh Lay’s Favorite Ad

  • Posted By : Borshoff Staff/
  • 0 comments /
  • Under : Advertising

1 minute read

Even though I access almost everything from the internet, I must admit I do my best to avoid being served ads. But when you work in advertising, friends and coworkers tell you about memorable and creative ads. For example, do you remember the “Epic Split” video from Volvo? Of course you do. 

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Does your marketing make your bank look outdated and inferior?
December 14, 2018

Does Your Bank’s Marketing Make You Look Outdated & Inconvenient?

  • Posted By : Adam Hoover/
  • 0 comments /
  • Under : Advertising, Brand Development, Digital and Web

4 minute read

Does your marketing sell the advantages of working with your regional bank or credit union? Or does it reinforce negative stereotypes that prevent people from doing business with you?

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This Kmart at makes Megan Fisher ship her pants.
December 12, 2018

Megan Fisher Ships Her Pants Every Time She Sees This Ad

  • Posted By : Megan Fisher/
  • 0 comments /
  • Under : Advertising

2 minute read

Leading up to Super Bowl LIII, Borshoff’s advertising team will share their favorite ad or ad campaign of all time. 

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Boston Pizza wing commercial
December 5, 2018

Justin Wojtowicz’s Favorite Ad Delivers An Unexpectedly Nice Gilmorgan

  • Posted By : Borshoff Staff/
  • 0 comments /
  • Under : Advertising

2 minute read

Leading up to Super Bowl LIII, Borshoff’s advertising team will share their favorite ad or ad campaign of all time. 

Read More


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