Online Advertising Archives | Page 2 of 4

Major league sports franchises can learn a lot from the minor leagues.

October 30, 2018

Major Leagues Can Learn From Minor League Marketing

3 minute read

The average cost for a day in the ballpark for two people is just over $75. This includes tickets, hot dogs, beverages and parking to a major league baseball game. While some professional sports and MLB teams do a great job offering lower ticket price options, the teams ultimately rely on the star power of the players, the excitement of current events and the team’s winning record to drive ticket sales and attendance.

October 24, 2018

Dominique Gilmour’s Favorite Ad Fuels A Culture of Unbiased Love

2 minute read

Leading up to Super Bowl LIII, Borshoff’s advertising team will share their favorite ad or ad campaign of all time.

Adam Hoover's favorite ad takes the shame out of dinner table bribery.

October 17, 2018

Bring Peace To Your Dinner Table With Fry-bery

2 minute read

Leading up to Super Bowl LIII, Borshoff’s advertising team will share their favorite ad or ad campaign of all time.

October 12, 2018

Steve Beard’s Favorite Ad Is Simple And Perfect

1 minute read

Leading up to Super Bowl LIII, Borshoff’s advertising team will share their favorite ad or ad campaign of all time.

Animated coins, computer and banking info

June 12, 2018

How Community Banks Can Sell Loans to Millennials

4 minute read

Maybe it’s student loans, maybe it’s the rising cost of avocados, but millennials carry a lot of debt. About two-thirds have at least $10,000 in student debt alone, and one in four millennials with $30,000 or more in debt expect to take more than 20 years to pay it off, according to a survey by ORC International.

May 29, 2018

How Educating Customers Makes Your Utility Stronger

3 minute read

Most utilities work very hard at customer service. But to further build trust and meet shared goals, utilities need to also educate customers on resource consumption and how it impacts their rates.

Borshoff has spent decades helping hospitals forge lasting relationships with patients, families and communities.

March 22, 2018

Five Ways Hospitals Can Reach A Wider Audience

Borshoff has spent decades helping hospitals forge lasting relationships with patients, families and communities. Here are five strategies to help your hospital grow stronger connections with the people you serve:

Mom and daugther on a couch using a computer and tablet

March 5, 2018

Marketing Implications Of A Female-Driven Healthcare Economy

Would it surprise you to know that healthcare spending accounts for 17.9 percent of the U.S. economy? Staggering, huh? And women drive a majority of that spending by making the majority of healthcare decisions, not only for themselves, but also for family. In fact, 59 percent of women make healthcare decisions for others.

January 10, 2018

Why Healthcare Marketers Need To Think Like Retail Marketers

Things were different in the days before the Internet.

Of course, you knew that.

December 29, 2017

Four Ways To Find The Right Agency Partner Using RFPs (If You Have To)

Before you issue your next RFP to select an agency partner, stop and ask, “why.” Are you legally required to issue RFPs? Do your bylaws require it? Or is it just the way it’s always been done? If it’s not required, consider these reasons to ditch RFPs. If it is required, read on for four ways to find the right agency partner using RFPs.

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