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June 29, 2020

How TV and Digital Streaming are Coming Together

  • Posted By : Borshoff Staff/
  • 0 comments /
  • Under : Advertising, Digital and Web
4 minute read

Today’s data shows traditional TV viewing is still king; however, year-over-year we continue to see growth of households streaming video via TV-connected devices, such as Apple TV, Roku and game consoles, to name a few. This contributes to the idea that more and more people are doing away with the traditional cable/satellite services due to cost and negative experiences.

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June 22, 2020

Utility Marketing that Works: It’s Not About You

  • Posted By : Borshoff Staff/
  • 0 comments /
  • Under : Advertising
3 minute read

How often do people really think about their utility company? For most customers, it’s usually two times: When the power goes out or it’s time to pay their bill.

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May 28, 2020

Now Is the Time for Banks to Actually Relate to Their Customers

  • Posted By : Adam Hoover/
  • 0 comments /
  • Under : Advertising
3 minute read

Community banks and credit unions have always been ahead of big banks when it comes to developing relationships with everyday customers/members. Yet, many consumers haven’t been looking to establish a relationship, viewing the partnership in a more transactional manner. Customers simply want to be able to access their money whenever they want – branches near to work or home (even though they rarely go inside), convenient ATMs (even though they don’t use them as often as they think) and a solid mobile/online banking experience.

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May 22, 2019

Team Snake or Team Sloth – Pick Your Side at the Indianapolis Zoo

  • Posted By : Borshoff Staff/
  • 0 comments /
  • Under : Advertising, Digital and Web

5 minute read

We were so excited when we heard that not one, but two new species were coming to the Indianapolis Zoo this summer. And when we learned they were adorable sloths and captivating snakes, we were downright giddy.

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Micah Sitzman's favorite ad campaign
January 16, 2019

Micah Sitzman’s Favorite Ad Highlights The High Life

  • Posted By : Micah Sitzman/
  • 0 comments /
  • Under : Advertising

2 minute read

Leading up to Super Bowl LIII, Borshoff’s advertising team will share their favorite ad or ad campaign of all time. 

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Ashleigh Lay loves Jean-Claude Van Damme's epic split
January 10, 2019

JCVD’s Epic Split Is Ashleigh Lay’s Favorite Ad

  • Posted By : Borshoff Staff/
  • 0 comments /
  • Under : Advertising

1 minute read

Even though I access almost everything from the internet, I must admit I do my best to avoid being served ads. But when you work in advertising, friends and coworkers tell you about memorable and creative ads. For example, do you remember the “Epic Split” video from Volvo? Of course you do. 

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Does your marketing make your bank look outdated and inferior?
December 14, 2018

Does Your Bank’s Marketing Make You Look Outdated & Inconvenient?

  • Posted By : Adam Hoover/
  • 0 comments /
  • Under : Advertising, Brand Development, Digital and Web

4 minute read

Does your marketing sell the advantages of working with your regional bank or credit union? Or does it reinforce negative stereotypes that prevent people from doing business with you?

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This Kmart at makes Megan Fisher ship her pants.
December 12, 2018

Megan Fisher Ships Her Pants Every Time She Sees This Ad

  • Posted By : Megan Fisher/
  • 0 comments /
  • Under : Advertising

2 minute read

Leading up to Super Bowl LIII, Borshoff’s advertising team will share their favorite ad or ad campaign of all time. 

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Is Capital One the future of branch banking?
December 4, 2018

Is Capital One The Future Of Branch Banking?

  • Posted By : Adam Hoover/
  • 0 comments /
  • Under : Advertising

2 minute read

The coffee pot in the bank branch is a familiar image. But who actually drinks the coffee? Contemporary banking is about completing a transaction and getting out. Or better yet, making deposits and checking balances on a phone at 2 a.m. But with new café-style branches, Capital One is betting on a different calculus.

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Taco Bell breakfast defectors
November 30, 2018

This Ad Made Aaron Scamihorn Consider Eating At Taco Bell

  • Posted By : Aaron Scamihorn/
  • 0 comments /
  • Under : Advertising

2 minute read

Leading up to Super Bowl LIII, Borshoff’s advertising team will share their favorite ad or ad campaign of all time. 

Read More


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