There are many talented young professionals entering our industry, and we were lucky to have two of the best—Aspen Schopp and Brenna Finlay—join us this spring as interns. Throughout their internships, they explored working at a full-service PR and advertising agency and prepared for a professional communications career while contributing to real agency and client work. Before our time with Aspen came to a close, we asked her to share some key learnings about what a strong intern program looks like and how interns can best contribute at an agency.
When you think of iconic brands, you may think of companies such as Starbucks, Amazon and Apple. These brands tend to do well financially, but they also score high as great places to work and as authentic corporate citizens. They’ve discovered the magic mix of brand and culture that drives success and positions them as top global companies.
I consider myself a pretty optimistic, positive person. I intuitively get the importance of positivity for my own personal sanity and happiness, and I know that a positive leader has more influence with her team.
Five years ago, I was invited to join Borshoff’s ownership group. While I had managed teams and been a “boss” before this point, becoming an owner caused a major shift in my responsibility. Each year I was less involved in “doing the work” and more involved in leading the teams that do the work. As I struggled to focus more on people, one of the best books I could have read was Radical Candor by Kim Scott. Scott taught me what good feedback looks like and how to deliver it effectively. But the real gift is that she taught me what being a boss is really all about.
I was heading to Portland, OR for Hood to Coast, a 199-mile relay race, when I realized I was flying across the country to do two things that exhaust me – run and meet new people. In addition to running, I was joining 11 strangers for two days, spending many sweaty hours together in a van.
The recent deaths of Colts linebacker Edwin Jackson and Uber driver Jeff Monroe stir up a range of emotions. I’m heartbroken for the families whose lives will never be the same; I’m angry that the driver who hit them was intoxicated; and I’m frustrated that drunk and distracted driving is still so prevalent today, taking the life of one person every 52 minutes.
- Making the Most Out of Your Internship Program
- Books We Love – Fusion: How Integrating Brand and Culture Powers the World’s Greatest Companies
- Team Snake or Team Sloth – Pick Your Side at the Indianapolis Zoo
- How Bringing Positivity Into The Workplace Creates Better Work
- Reacting In A Crisis: Examples Of How To Respond To Negative Feedback