October 10, 2023

Connecting With Humans – Using Robots

3 minute read

If your agency or marketing team is anything like Borshoff, you’ve got thoughts about AI. If you’re a lot like us, you’re curious, intrigued and maybe uncertain about how to leverage these new powers. Our team has embraced the technology and we enjoy experimenting with Generative AI in just about every capacity, from content to imagery to strategy briefs to research and discovery. There is value and demand for this technology and tool, but how do we get the most out of it to ensure authentic human connections? How can it help us inspire, move and motivate real human behavior?

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October 11, 2022

Finding my Latino

3 minute read

If you’ve ever seen West Side Story, the classic tale of the conflict between Puerto Rican and white cultures here in America, you know a little about what it was like for me growing up in the 1960s and 70s. No, I was never in a knife fight, thank goodness. But as the children of our Puerto Rican mother, Angelica Josefina Diaz, and our Illinois-born father, Harry Lovejoy, Jr., my two siblings and I were raised with an unusual and sometimes conflicting mix of cultural influences. And during that period in American history, the white culture usually came out on top.

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October 7, 2021

Keeping My Latina

3 minute read

As a native of Puerto Rico, I cherish and celebrate Hispanic Heritage Month. But its importance to me doesn’t come from a solid and steady connection to my heritage – it actually comes from my fear that I’d lost that connection, and my determination to get it back.

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March 8, 2021

The Next Level Female Leader: If You See Her You Can Be Her

5 minute read

March 8th is International Women’s Day and Borshoff is proud to be a city-, state- and nationally-certified Women Business Enterprise (WBE). Why? Because we believe that female leaders are a critical factor in our future success. As we see women like Vice President Kamala Harris, Indiana Chief Justice Loretta Rush, and other female leaders rise to top positions, two of our partners, Jennifer Young Dzwonar and Karen Alter, reflect on who and what has inspired them to make a difference not only for our company but for our community.

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February 25, 2021

See Something, Say Something

4 minute read

For “my whole wide life” as I used to say as a kid, I’ve spoken up – often too much, too loud, too fast, but I spoke up. Teachers would write, “Great to have in class, but she talks to her neighbors a little too much.” As I matured, I had to learn to keep my fast brain and mouth from speaking up inappropriately. But recently, I had the opportunity to speak up and I didn’t, and I’ve regretted it ever since.

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September 22, 2020

Celebrating International Women’s Day at My First Women-Owned Company

2 minute read

When I joined the Borshoff team last November, I didn’t initially realize this was my first time working for a women-owned business. Like many women, I’d become accustomed to the same type of male leadership we often see at the top of the corporate hierarchy. Once this realization — and the fact that Borshoff is a nationally-certified women-owned business — set in, my perspective shifted a bit. I began looking at my role through a new lens, one that empowered me to seek out projects I found personally meaningful and inspiring.

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March 9, 2020

Leading by Example: Why WBE is More Than a Certificate to Us

3 minute read

Being surrounded and supported by independent, hard-working and well-rounded women has been instrumental for me in my career and my life. My grandmothers were smart businesswomen. My mom worked important jobs inside and outside of the home. My sister was a small business owner. My close group of friends have all excelled in different careers. And I’ve had the privilege of working alongside female colleagues and bosses who’ve provided wisdom and guidance. So when I joined Borshoff, led by the visionary Myra Borshoff, it was a natural fit for me. Of note, I’ve also had several influential men who’ve helped along the way, but working for and now helping lead—with three savvy partners—a women-owned business (WBE) has been the most rewarding part of my professional career. 

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