While several of 2018’s major corporate PR trends – executive crises, social media tailspins and an increased focus on diversity, to name a few – carried into 2019, there are five key trends companies need to prepare for to successfully navigate their communications challenges in the year ahead.
When running an electricity, gas or water company, customers generally don’t think of you or reach out to you unless they’re discouraged and having problems.
Aging is an uncomfortable topic that people have struggled to discuss since ancient times. That same discomfort exists in organizational diversity and inclusion (D&I) initiatives, too, and failing to face it head-on may result in age discrimination complaints. While many CEOs experience success with overall D&I programs, a PwC study found only 8 percent of CEOs target age-related D&I in their policies.
With healthcare costs rising again in 2018, businesses are looking for ways to keep employees healthy. Addressing health behaviors upstream–prevention–is far less costly than paying for treatments. But you already know that.
Mergers, consolidation and closures make thoughtful organizational branding crucial for any healthcare system or hospital group to engage and retain patients, as well as recruit top physicians and nurses.
Here are the key factors you should consider to establish and maintain an effective brand strategy.
Each year, as the weather begins to warm, the Hoosier Chapter of the Public Relations Society of America presents the Pinnacle Awards. And the show last Wednesday night left us with a spring in our step.
Many of us at Borshoff serve on community boards and committees, and we strive to attend every meeting. But when we miss a meeting because of travel or a client commitment, reading the minutes is a great way to catch up.