How Does A Good Spokesperson Conduct An Interview?
In the last post we discussed how to prepare for an interview. But that doesn’t necessarily mean you’re ready for the 10 o’clock news. So, um…uh, let’s…like…begin?
In the last post we discussed how to prepare for an interview. But that doesn’t necessarily mean you’re ready for the 10 o’clock news. So, um…uh, let’s…like…begin?
In our last post we discussed the importance of building relationships with news media and having a strategy for interacting with them. This post is about executing that strategy through interviews.
As you learned in our last post, having a spokesperson who represents your company is critical. He or she embodies your mission, gives a personality to your company and serves as the face of your organization.
It is critical to have an effective spokesperson represent your organization. He or she embodies your mission, gives a personality to your company and serves as the face of your organization.
From social media gaffes to federal investigations, hacked computers and airline mishaps, the last year has seen one public relations crisis after another. Every situation is different, but many share one feature – the first response was poor.
Executing a media relations strategy is a lot like any new marketing campaign – it requires research, planning, execution and evaluation. Here are five things I’d tell anyone seeking the media relations expertise of Borshoff.
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