Vincennes University’s Aviation Maintenance Technology (AMT) program faced stiff competition from competitors with deep pockets and a large national footprint. To stand out, VU needed to differentiate its program, increase brand awareness and meet ambitious enrollment goals. The goal was to more than double student enrollments by fall 2025. 

Through compelling creative, we showcase not only the immediate benefits of a career in aviation maintenance but also the broader horizons it unlocks for students after graduation, empowering them to, quite literally, “Power the Skies”. 

Through a blend of strategic insights, compelling messaging, authentic visuals, and targeted media planning, Borshoff developed a comprehensive multi-channel marketing campaign to engage target audiences, highlight the program’s strengths and build a strong presence in the Indianapolis market – ultimately driving leads, applications, tours and student enrollments.