To attract a new crop of customers to The Farmers Bank, we featured folks who bank there already – specifically, customers whose careers were decidedly non-agricultural. Former WNBA all-star Katie Douglas and local entrepreneur/all-star grandpa Rondell Sims were our non-speaking spokespersons in the bank’s grand launch of its revitalized brand.

Spotlighting real people grounded our messages in simplicity and authenticity, making for a well-received and effective campaign. Perhaps best of all, we learned during the video shoot that Katie and Rondell shared not only a favorite bank, but a favorite banker – Brian, a veteran of The Farmers Bank who has earned the loyalty of these star customers and countless others over many years of service.