Transformation for growth.

When MPS Eggs Farms, formerly known as Midwest Poultry Services, wanted to refresh its brand to better reflect its core business as a leading egg producer, Borshoff was up to the task.

We started by exploring the evolution of the MPS message, name, and visual identity, creating a fresh logo and bold color palette that embody the company’s modern production methods and innovative spirit. Once the visual identity was complete, we developed a new website, business system, and marketing collateral.

To ensure a successful brand roll-out, we also guided internal and external communication efforts for the organization. Internal communications consisted of a roadshow presentation, signage introducing the new brand to employees, updated uniforms, and branded swag. We then rounded out external communications with a brand video, outdoor signage, and media relations.


The brand refresh received coverage in multiple industry and business publications, including WATTAgNet and Inside INdiana Business.

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