MPS EGG FARMS – Rebrand

Transformation for growth.

When MPS Eggs Farms, formerly known as Midwest Poultry Services, wanted to refresh its brand to better reflect its core business as a leading egg producer, Borshoff was up to the task.

We started by exploring the evolution of the MPS message, name, and visual identity, creating a fresh logo and bold color palette that embody the company’s modern production methods and innovative spirit. Once the visual identity was complete, we developed a new website, business system, and marketing collateral.

To ensure a successful brand roll-out, we also guided internal and external communication efforts for the organization. Internal communications consisted of a roadshow presentation, signage introducing the new brand to employees, updated uniforms, and branded swag. We then rounded out external communications with a brand video, outdoor signage, and media relations.

Healthcare

The brand refresh received coverage in multiple industry and business publications, including WATTAgNet and Inside INdiana Business.

Want to know more about our work?

Contact Us