INDIANAPOLIS ZOO – Wildly Inspiring
A wildly successful campaign.
With more competition than ever and an aggressive five-year goal for attendance growth, the Indianapolis Zoo challenged Borshoff to reach new audiences, find opportunities to increase per-visit revenue, and entice current patrons to visit more often.
It was a tall order, but Borshoff accepted the challenge and got right to work. After analyzing existing visitor data and uncovering opportunities not previously leveraged, Borshoff developed a comprehensive overarching campaign. The Wildly Inspiring campaign and media plan were designed to lift exposure consistently throughout the year, gain awareness for other revenue-generating initiatives, and consistently nurture existing Zoo visitors while engaging with new and diverse audiences.