Borshoff’s creative team has already broken a sweat building out the ad campaign for the coming season by the time players in the Pittsburgh Pirates organization report to spring training in Bradenton, Fla.
But this winter our team had an additional assignment from our partners, the Indianapolis Indians: to design an alternate game-worn uniform celebrating the unique character of Indianapolis.
“The Borshoff team was excited to collaborate with the Indians on the new uniform and merchandise designs, and we’re looking forward to seeing them out in the community—celebrating the city and proudly representing the Indianapolis Indians,” said executive creative director Steve Beard.
The team will wear its Circle City uniform every Thursday night home game for the remainder of the season. The official Circle City hat and other apparel are available at Victory Field and online. In addition to celebrating the Circle City, our new uniforms will help give back to Indy. In partnership with Sun King Brewery, the Indians will donate $1 from every Sun King beer sold on Thursdays to a local non-profit. All Circle City alternate jerseys will be auctioned at the end of the season with proceeds also being donated to additional community non-profit organizations.
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