Preparing the future for higher earnings.

The University of Wyoming’s WYO4ED program advocates for the benefits of higher education by preparing students and parents with tools and resources to attend college. Our discovery led us to understand that while Wyoming high school students are highly talented and motivated, there’s a tendency for grads to move directly into a job rather than exploring the wealth of career opportunities afforded with a college degree. Using earnings potential as a primary motivator, we used these insights to develop classroom collateral materials, social media content, and a website complete with a lifetime earnings calculator based on degree types and a career opportunity quiz. We were also able to improve the functionality and engagement of the university’s digital channels across the board.