Shoff Chats Archives

January 12, 2022

Digital Media Buying Trends in 2022

1 minute read

Many media budgets declined in 2021 as the pandemic continued to create uncertainty in the marketplace. The trend may continue in 2022, which means identifying creative ways to reach target audiences efficiently will continue to be vital. In our latest Shoff Chat, Borshoff digital media and analytics leader Jordan Overton and Q1 Media’s Ryan Blute shared upcoming trends in digital strategies that are helping marketers stay fresh and effective in the ever-changing media landscape.

October 25, 2021

Diversity, Equity and Inclusion in Crisis Mode

2 minute read

Communicating well in a crisis is critical to maintaining good relationships with stakeholders, but what happens when the crisis is born out of diversity, equity and inclusion issues? Our most recent Shoff Chat guests shared their experience counseling clients who had to rebuild trust after a DEI crisis.

September 3, 2021

Doing Content Marketing Right

2 minute read

Everyone is talking about content, but why is it valuable and how do you ensure you’ve developed the right strategy and processes for generating good content? On a recent Shoff Chat, our guest Andi Robinson, Global Digital Content Leader for Corteva Agriscience, shared her perspectives on content marketing and the keys to building an effective content strategy, no matter how big or small your organization.

July 1, 2021

Empathy as the New Employee Engagement

3 minute read

Whether you’re a company of five people or 5,000, having engaged employees is the key to success. However, we know through research that the U.S. is experiencing an engagement crisis. And the pandemic has only complicated matters and created more barriers. But it could also be creating opportunities for more productive teams.

May 27, 2021

Employee Communications in the New Age of Hybrid Work

3 minute read

As the pandemic begins to loosen its grip on the world, many office-based companies are shifting to a hybrid approach of work-from-home/work-from-office. According to workplace research firm DORIS, the majority of office workers want this type of flexibility. Indeed, hybrid is being talked about as a once-in-a-lifetime opportunity to reset work in favor of greater employee-centricity.

April 8, 2021

Designing Communications for Accessibility and Inclusion

2 minute read

Ensuring your digital platforms are designed with accessibility and inclusion in mind will help your brand communicate more effectively with people – especially people with disabilities. At our most recent Shoff Chat, our guests provided insight into the importance of accessible and inclusive design as well as the barriers that can keep people from effectively interacting with a brand.

March 3, 2021

Social Advocacy: Connecting Authentically with Marginalized Populations

2 minute read

Members of marginalized populations have made huge strides in the last decade to find and amplify their voices in ways that have influenced major brands. And brands are finding ways to connect with these populations to expand and deepen their relationships. In a recent Shoff Chat, our guests Mark Rademacher and Ola Ojewumi unpacked the trends and some examples of brands that are getting it right – and those that have work to do.

January 28, 2021

Time To Rethink Your Research Strategy

3 minute read

Last year was a year of disruption, to say the least. It challenged us to think and work differently. Disruption often leads to more efficient and effective solutions, as is the case in how to approach market research in an ever-changing world.

December 2, 2020

Creating Meaning from Data Through Storytelling

4 minute read

Storytelling without data is rumor. Data without storytelling is a spreadsheet.

At a recent Shoff Chat, Borshoff creatives Ryan Noel and Colin Dullaghan and special guest Ileana Monts de Oca, Eli Lilly and Company, shared their experience producing a landmark series of Minority Employee Journeys – bringing research and data to life through impactful storytelling – and the powerful effect it’s had on the company and its employees.

October 26, 2020

How Sports and Attractions are Weathering the Pandemic

3 minute read

In March, Dennis Woerner, Director of Marketing with the Indianapolis Zoo and Joel Zawacki, Assistant General Manager with the Indianapolis Indians were ready for the spring season, fully prepared to welcome visitors and fans back with new and exciting experiences. But they soon realized they would have to shift gears dramatically and prepare for a different kind of season with the arrival of COVID-19.

Diversity, Equity and Inclusion in Crisis Mode

Empathy as the New Employee Engagement

Employee Communications in the New Age of Hybrid Work

Social Advocacy: Connecting Authentically with Marginalized Populations

Creating Meaning from Data Through Storytelling

Category

Shoff Chats

Recent Posts