Picture your customer.
Who is the person most likely to purchase your product or service? How old is he or she? Where do they live? What is their life like? What do they value? What problems do they need solved?
Roughly once per week, a prospective client asks for a specific deliverable, say, a website, a brochure or some other marketing vehicle. While the ask is certainly flattering, that’s not how Borshoff approaches brand development. Read More
Can we all stop using the word “branding?”
It has wormed its way out of the business community and into pop culture. Now athletes and Instagram influencers talk about “branding” themselves and I find myself wondering what they’re talking about.
When NIPSCO wanted to show people how easy saving money and energy really is, the solution was obvious—simply emphasize the tips that make saving painless. We built our story around The Greenes, who—just like every family—are looking for ways to save. And, just like every family, they have different opinions on which tips are the best.
Math and science concepts can feel like evil adversaries to a teenager. (OK, most of us are intimidated by parabolas and oxidizers.) But at least for the 6th through 12th graders of the world, there’s Rose-Hulman’s AskRose. With this free tutoring service, knowledge is dispensed by some of the brightest engineering students in the country.
Indy’s beloved Triple-A franchise has seen its fair share of legends from Maris to McCutcheon. And what better way to kick off their 20th season at Victory Field than to celebrate the next crop of legends in the making.